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Biogen: This train wreck was due

World of DTC Marketing

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. The post <b>Biogen:</b> This train wreck was due. They spent millions on a new corporate campus in downtown Cambridge and believed their PR.

Training 231
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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

The algorithm was trained on over 42,000 CT scans and can identify the specific type of lung cancer. AI can help by identifying the most effective treatment options and personalizing plans based on a patient’s unique characteristics and disease profile — potentially improving patient outcomes and reducing the risk of side effects.

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DTC as part of an integrated strategy

World of DTC Marketing

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. Most physicians are trained in medicine and rely on their experiences to understand patients.

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Telehealth use drops as hype expires

World of DTC Marketing

While telehealth can be used for routine visits, such as getting an Rx renewal, it’s not a substitute for a trained diagnostician. ” An Oncology practice uses telehealth to talk with patients who have just undergone chemo to check on their status and help them deal with the side effects.

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Is DTC effective?

World of DTC Marketing

What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. Today people go online to learn more about the drug. Is it covered by my insurance?

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Can Doctors Train Medical Sales Reps Better

Toolyt

Moreover, a person should be thoroughly trained in all the finer points of the job before embarking on the career wagon. Training Medical Sales Reps Through the Doctor’s Perspective. When sales reps join pharmaceutical companies, they undergo intensive pharmaceutical sales training. Actual Training For Medical Sales Reps.

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Bottlebrush Nanoparticles Deliver Immunostimulatory Drugs

Medgadget

These drugs are intended to stimulate immune cells in the vicinity of tumors to begin destroying tumor cells, but when delivered systemically they cause unacceptable dose limiting side-effects such as systemic inflammation. These particles are bottle-brush shaped, with the inactive drug being conjugated to the “brush backbone”.