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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

In a study conducted by Korean academic hospitals and Lunit, a medical AI company specializing in developing AI solutions for radiology and oncology, the algorithm outperformed human radiologists in identifying breast cancer. However, not all patients respond well to immunotherapy and it can have significant side effects.

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A scientific approach to irrational consumer choices

World of DTC Marketing

The FDA wrote, “the researchers concluded that drug companies who create drug advertisements, as well as regulators who are responsible for reviewing promotional material, should pay special attention to ensuring that images accurately reflect drug efficacy.” What people seem to be interested in are drug side effects vs. efficacy.

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Leading speciality pharmacies in pharma

Pharmaceutical Technology

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Time to rethink the objective of DTC marketing

World of DTC Marketing

” They listen to the noise online about your product and determine if they want to deal with the side effects that some patients are talking about or pay more because it’s on a different tier level for co-pay. NOBODY goes to a pharma website and says “I’m going to ask for that drug!”

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FDA gives go-ahead on labelling for Cumberland’s therapy for fever and pain in infants

Pharmaceutical Technology

The newly approved label features information about the product’s indications and usage, suitable patient groups, clinical trial results, potential side effects and patient safety details along with instructions for use.

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Best For: Targeting verified HCPs in a compliant and specialized environment. This includes: Disclosing risks and side effects in ad copy when mentioning drug benefits. Where can pharma marketers find specialized PPC advertising solutions? Targeting Options: Job title, seniority, skills, company size, and industry.

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Pay Per Click Essentials for Pharma Marketing Executives: A Beginner’s Guide

Pharma Marketing Network

Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information. Tools to Use: Google Analytics, HubSpot, or even specialized healthcare marketing platforms. Collaborate with your legal team to ensure compliance.