World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged?

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. It has to persuade patients to sign up for some heinous side effects. Diet and exercise should always be the first choice, but if a drug with serious potential side effects has to be used every week, there are serious drawbacks.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. The pandemic is changing consumer behavior, and there is zero chance they will return to their carefree spending ways. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

OCTOBER 13, 2021

Pharma could lose $1 trillion in sales over a decade and still be the most profitable industry in the nation. Side effects need to be put into perspective, not justlisted. Click to Tweet. Product websites need to be launched with as much research as TV commercials. The post Will pharma ever get digital?

Pharma 218

Pharma Side effects Marketing Sales 218

MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. In hospital the sales process is changed in many aspects compared to individual doctors.

Sales Strategy 98

Sales Strategy Medical sales Doctors Sales 98

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. Driving sales: Ultimately, the goal of content marketing is to drive sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

World of DTC Marketing

MAY 3, 2022

2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online. A new CEO will be appointed and will undoubtedly be charged with getting the company ready for sale.

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Side effects FDA Media Pharma 207

World of DTC Marketing

JANUARY 7, 2021

The title-seeking job hoppers will always be a pharma side-effect, but who within the big matrix organizations are really trying to change the way they do business every day? Will they be ready to accept the challenges and react with speed and quality, or will the emphasis continue on sales and profits?

Pharma 215

Pharma Side effects Distribution Consulting 215

PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? There is an irreplaceable value of a human in the sales interaction, centering around something technology cant dogarner trust.

Sales 52

Sales Pharma sales reps Patients Prescription 52

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. You have to influence the health care fraternity and, at the same time, master different segments of sales.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

JUNE 23, 2021

sales alone, which is above consensus estimates of around $7 billion to $8 billion, the team said. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling. history.” The finding was far lower than the one to two points generally considered to be statistically significant improvement.

FDA 218

FDA Side effects Physicians Patients 218

Cesare Ferrari

OCTOBER 19, 2024

Not surprisingly pharma and MedTech sales reps are often victims of misconceptions. Having worked in medical sales for many years I think this unfavorable view is unjustified and this attitude to medical sales derives from misconceptions about selling. Sales force training in my opinion is a key investment.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Diving into the Heart of Pharma Sales Let me share more. That's my pharmaceutical sales description in a nutshell. These aren't just about rewarding sales volume.

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Sales Pharma Side effects Pharmaceutical Sales 52

Contrarian Sales Techniques

JANUARY 27, 2023

However, it's important to understand that they work differently, have different side effects and are regulated differently. It's also important to remember that as a sales representative, you have a responsibility to abide by the company's code of ethics and to comply with all relevant laws and regulations.

Sales 52

Sales Side effects Education Competition 52

Pharmaceutical Representative Training

OCTOBER 9, 2024

Introduction Every sales professional has experienced deals collapsing at the last minute due to objections from prospects. In the competitive world of pharmaceutical sales, effectively handling customer objections is crucial for success. Enhance your pharmaceutical sales skills by learning to navigate objections.

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Sales Pharma Pharmaceutical Sales Prospecting 52

pharmaphorum

OCTOBER 19, 2022

Drug treatment is an option for some patients, with BioMarin’s enzyme-based therapies Kuvan (sapropterin) or Palynziq (pegvaliase) both approved to reduce levels of the amino acid, although they only work in a minority of patients and, in the case of Palynziq, can have serious side effects.

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Side effects Patients Sales Engineering 98

Contrarian Sales Techniques

MARCH 3, 2023

In the world of medical sales, credibility is a crucial component of success. As a medical sales representative, you must establish trust with healthcare professionals, understand complex medical information, and effectively communicate the value of your products.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Contrarian Sales Techniques

MAY 16, 2024

I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. Many patients either forget to take their medication or stop altogether because of side effects." "I Well, adherence is a big issue," he admitted. It's a common problem.

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Pharmaceutical Sales Sales Pharmaceutical Side effects 52

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Contrarian Sales Techniques

FEBRUARY 9, 2023

The success of your sales endeavors relies heavily on your preparation and method of approach, which is why it is imperative to understand the steps you need to take to be effective in your role. This information can be used to customize your sales pitch and ensure that you are delivering the right message to the right people.

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Sales Medical Pharmaceutical Sales Sales pitches 52

pharmaphorum

JULY 19, 2022

Steroids can be used to slow down progression of the condition, but can cause significant side effects if used too much and do nothing to restore the usual skin colour. The company is gunning for sales in atopic dermatitis alone of $1.5 million people in the US.

FDA 98

FDA Side effects Sales Safety 98

Pharmaceutical Representative Training

JANUARY 8, 2025

Lacking this fundamental understanding as a sales rep can negatively impact a providers interest in a new product and their business relationship with the company. [1] 1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs?

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent.

Product Knowledge 52

Product Knowledge Pharmaceutical Sales Sales Pharmaceutical 52

Contrarian Sales Techniques

JUNE 18, 2023

Pharmaceutical sales comprise a dynamic, demanding, and rewarding field. Within it, knowing how to effectively finalize a sale is an invaluable ability that plays a pivotal role in successful pharmaceutical selling techniques. It is quite common in current medical sales roles to manage a diverse product portfolio.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Pharmaceutical Representative Training

FEBRUARY 29, 2024

Embark on a journey to success in pharmaceutical sales with our comprehensive guide tailored for aspiring representatives. Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products. Why Choose Pharma Sales?

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Sales Pharma Pharmaceutical Sales Pharma sales reps 52

Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. The ability to persuade is an essential skill for any sales professional, and it's particularly important in the medical field. In conclusion, having a persuasive tongue is a key trait for success as a medical sales rep.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

pharmaphorum

AUGUST 4, 2022

The $52-per-share offer would give Amgen a drug that some analysts have described as a pipeline in a pill with $1 billion-plus sales potential, and is a sizeable premium on ChemoCentryx’ pre-deal announcement share price of just over $24. billion bid to buy out the company.

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Side effects Sales Pharma Competition 98

Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

European Pharmaceutical Review

NOVEMBER 2, 2023

This evidence included comparisons of the products on an analytical level using chemical and biological tests and assays that confirmed similarity in the structural and functional features of Wezlana and Stelara, as well as comparative human pharmacokinetic data, clinical immunogenicity data and other clinical safety and effectiveness data.

Food and Drug Administration 98

Food and Drug Administration FDA Side effects Safety 98

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. The Strategic Importance and Persistence of the Pharma Sales Rep.

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Sales Pharma Pharma sales reps Medicine 52

Quantified

MAY 2, 2024

Pharmaceutical sales opportunities are notoriously high stakes. With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. That’s a lot of information.

Training 52

Training Sales Pharma Sales Management 52

Contrarian Sales Techniques

JULY 14, 2024

Twenty years in medical sales, and I'd seen it all. From miracle cures that fizzled to treatments with side effects that would make your hair curl. It was a decent pain medication, but the side effects profile raised eyebrows. Daniel was painting a rosy picture to inflate his sales. My stomach churned.

Side effects 52

Side effects Medical sales Doctors Ethics 52

The Marketing Advantage

MAY 8, 2023

Nevertheless, launching a rare disease product continues to be incredibly challenging; in extreme cases, companies have even chosen to cease all commercial sales efforts for their rare disease treatment. However, patients may see several physicians before being diagnosed, meaning a small sales force may need to service many physicians.

Sales 52

Sales Physicians Consulting Education 52

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities. Why Pursue a Career in Medical Sales?

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

European Pharmaceutical Review

MARCH 14, 2024

Alongside this, the company is eligible for an option exercise payment of €60 million and further milestone payments of up to €670 million, plus customary tiered royalties for a clinical stage asset on future Boehringer Ingelheim product sales.

Side effects 97

Side effects Sales Pharmaceutical Patients 97

Pharmaceutical Representative Training

JUNE 22, 2024

The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape The US Bureau of Labor Statistics (BLS) projects the number of jobs for pharmaceutical sales representatives will grow by four percent by 2031, adding approximately 170,000 new job openings per year over this decade.

Sales 52

Sales Pharmaceutical Ethics Pharmaceutical Sales 52

European Pharmaceutical Review

OCTOBER 12, 2022

This is promising when side effects such as ARIAs are often detected in magnetic resonance imaging brain scans of patients who are given the antibodies. If the drug is approved, GlobalData estimates that global sales for HMTM will reach $127 million by 2030.

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Side effects Safety Patients Sales 98