MaBiCo
JUNE 7, 2023
Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. The first rule is that a sales strategy should be focused on the patient.
PM360
MAY 25, 2023
If the AI detects a common trend of concerns about the side effects of a particular medication, pharma marketers could curate targeted messaging addressing those worries, highlighting the drug’s benefits if appropriate. This capability allows pharma marketers to gain valuable insight into specific healthcare needs.
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Contrarian Sales Techniques
JANUARY 27, 2023
However, it's important to understand that they work differently, have different side effects and are regulated differently. It's important to keep in mind that as a sales representative, you have a responsibility to educate your customers about the products you're promoting and to provide them with accurate and up-to-date information.
Contrarian Sales Techniques
JANUARY 26, 2023
A healthcare provider may have concerns about your product, such as cost or potential side effects. One of the most critical situations where persuasion is needed is when facing objections. It's your job to overcome these objections by providing solid arguments and addressing their concerns.
Contrarian Sales Techniques
FEBRUARY 26, 2023
Most families and doctors will probably opt for quality-guaranteed generics that are tested for bioequivalence, systematically tested for side effects, manufactured, and marketed well in comparison to brand-name competitors. This is true for both developed and developing countries.
Pharmaceutical Representative Training
JUNE 22, 2024
Because sales reps typically fall under the commercial pillar of a pharma organization, it is important for them to understand promotional marketing. Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive.
Contrarian Sales Techniques
OCTOBER 19, 2023
Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens. Does a new drug have fewer side effects? For them, it's all about patient outcomes. Does a particular treatment lead to faster recovery? These are the questions they grapple with daily.
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