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Medical SalesStrategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. In hospital the salesprocess is changed in many aspects compared to individual doctors.
Few people understand the complexities of the field salesprocess. If a field rep books a few lunches with prospects, then follows up with a few rounds of golf at the local country club, sales opportunities will not just magically appear in the pipeline. Proper field sales management will only solve some of these problems.
Seek out opportunities for professional development, attend workshops and seminars, and participate in online training programs. Don’t shy away from seeking guidance from experienced sales reps within your company. Study and master this process to streamline your approach.
A service sales representative then sells the products and services that her company provides, and she interacts with her potential customers in person, over the telephone, or through letter-writing. Sales management is a system that involves the people, the numbers, the salesstrategy, and the processes.
An outside sales call costs $308, an inside sales call costs $50 (PointClear) 44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% year-over-year (Bridge Group Inc) 37% of high-growth companies use inside sales as primary salesstrategy (vs.
Markets, client bases, and trends are constantly changing, and the modern sales professional ought to do what they can to stay effective, and stay fired up about their work. This can come through salesseminars and conferences, going back to school, or other opportunities offered by your company.
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