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Tools are essential to this, and they’re worth the investment, research from Brainshark shows: “ More than 2/3 of companies that invested in sales learning and development technology realized a positive ROI.” On the flip side, companies that failed to invest in sales enablement technology saw a 12% drop in salesgoal achievement.
Key features: Track each of your reps’ sales activities to understand what works and what doesn’t Use data to build customized sales sequences that quickly improve rep performance Implement multi-channel sales sequences and automate your reps’ emails, texts, etc. ” – Verified G2 Reviewer.
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