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Many sales leaders—and salespeople themselves—tend to overlook the fact that it takes a sizable mental shift in sellers to stay in the game, especially when the game keeps changing. That’s why the transition from one-size-fits-all to a personalized salesexperience is essential for sales success going forward.
We often forget that medical professionals need regular training to keep up with current technology and best practices. Your salespitch just got that much stronger. Give your sales team the leg up on the competition. Keep the following in mind when you’re scoping out your next medical marketing campaign.
This means they need training. A sales rep can only do so much. A seasoned sales rep may become an expert with their product. They could effectively make a salespitch for the device in their sleep. So in many instances a sales rep can provide training.
But at a time when salespeople are already so weighed down with administrative and other responsibilities that they spend only about 28% of their time actually selling, how can sales leaders even begin to address the necessity of devoting more time and organizational focus to training and equipping their sales force?
Yet, according to a McKinsey report on sales-force performance , the salesexperience remains one of the most important factors in customers’ purchasing decisions—as much as half of a business’s growth in revenue, profitability, and market share can be directly attributed to the effectiveness of its sales force and salesexperience.
2] [4] [5] The National Association of Pharmaceutical Sales Representatives also stresses the importance of understanding pharmacology to communicate effectively with physicians about their products, as it has become a standard of the industry, and salesexperience alone is not enough to detail providers with the information that matters to them.
Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Salesexperience is highly valued.
Why are you interested in a sales position, or why did you get into sales? This question is most applicable for entry level sales roles up to about 2 years of salesexperience. Given the level of rejection faced in sales, it’s important that your reasons for interest in sales align with the realities of the job.
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