Remove Safety Remove Sales Remove Side effects
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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Some DTC budgets are only released when certain sales targets are hit. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Again, this is a huge misunderstanding.

Marketing 285
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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. In hospital the sales process is changed in many aspects compared to individual doctors.

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IndustryBRIEFS

PM360

Early findings have shown that HCPs in urban settings demonstrated a strong preference for data-driven decision-making and access to detailed information, such as comparative efficacy, safety data, and long-term outcomes. Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens.

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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry

Pharma Marketing Network

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. Driving sales: Ultimately, the goal of content marketing is to drive sales.

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FDA clears Incyte’s Opzelura as first vitiligo therapy

pharmaphorum

Steroids can be used to slow down progression of the condition, but can cause significant side effects if used too much and do nothing to restore the usual skin colour. The company is gunning for sales in atopic dermatitis alone of $1.5 million people in the US.

FDA 98
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FDA approves first Stelara biosimilar, Wezlana

European Pharmaceutical Review

The FDA said its approval of Wezlana is based on “a comprehensive review of scientific evidence demonstrating it is highly similar to Stelara and that there are no clinically meaningful differences between the two products in terms of safety, purity and potency.” Like Stelara, the most serious known side effect of Wezlana is infection.

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My Journey as a Pharmaceutical Sales Rep: The Importance of Product Knowledge and Accurate Information

Contrarian Sales Techniques

When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of product knowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent.