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Optimism on Pfizer COVID vaccine is unwarranted

World of DTC Marketing

When a vaccine is available, you can also bet that people will form long lines to get vaccinated even though there is skepticism about vaccine safety. I spoke to some retail pharmacists, and they all said they dread the chaos that is sure to follow once a vaccine is approved, even if it goes to older patients first.

Media 286
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DTC forecasts are not really that reliable

World of DTC Marketing

They give us insights like this “dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information,” which aren’t insights at all.

Pharma 227
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PhRMA lies to protect pharma profits

World of DTC Marketing

The online retailer spends about $20 billion a year on R&D, despite being renowned for low prices and low profits. About 40 percent of drugs fail in preliminary Phase I studies, which assess a drug’s safety in humans and typically cost just $25 million. It’s Amazon.

Pharma 255
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Navigating the regulatory challenge of PFAS for pharmaceutical manufacturers

European Pharmaceutical Review

This article explores the potential impact of the proposal and considers how manufacturers can ensure the safety and reliability of their products. This may cover anything from waste management, decontamination and health and safety issues to project controls including scheduling, resource tracking and communications.

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Personalizing the Cancer Patient Journey

Pharma Marketing Network

It is too soon to say if the healthcare industry is on the verge of adopting a retail-style customer focus, however, if we learned anything from the pandemic, it is that patients now realize so much more is possible. The IMPORTANCE of PHARMACOVIGILANCE Safety Monitoring of Medicinal Products. Reach out at swhite@xaviercreative.com.

Patients 130
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5 Order Management Trends Here To Stay

Salesforce

Curbside pickup, or click-and-collect, has been popular in categories like grocery and big-box retailing. Heading into the 2021 holiday season, retail and consumer goods brands must once again prepare for peak demand. Brands and retailers are enjoying the influx of new online shoppers. See how it works.

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Drug pricing increases are disgraceful

World of DTC Marketing

The online retailer spends about $20 billion a year on R&D, despite being renowned for both low prices and low profits. About 40 percent of drugs fail in preliminary Phase I studies, which assess a drug’s safety in humans and typically cost just $25 million a drug. It’s Amazon.

Insurance 181