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Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Content Creation: Use KOLs to create white papers, webinars, or even social media content. Customer Relationship Management (CRM) Systems CRM tools like Veeva are essential for managing and analyzing interactions with HCPs and patients.

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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

If you have a CRM (customer relationship management software), integrate it with your marketing automation software to leverage your data and further customize your emails. It also allows you to send customized lead-nurturing emails based on their unique interactions with your past emails and online content.

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18 Ways To Improve B2B Sales Lead Generation

Spotio

Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customer relationship management (CRM) tool of choice. White papers. Finally, we have white papers, in-depth reports that are often given to potential customers in exchange for contact information.

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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

By the time they engage with your content—like articles, white papers, or webinars—they’ve already developed their own opinions about what you offer. It is also a good idea to leverage your customer relationship management (CRM) system to handle prospect and account research automatically.

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How to Elevate Your Content Marketing to Thought Leadership Marketing

Healthcare Success

We had a blog the first day we were doing eBooks and white papers, and. What is it that's going to advance your industry position because you really can back it up with people that when you put them on a stage, you feature them in a podcast you're going to have them quoted in a white paper. Kate Warnock Yep. And you know.

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A Simple Guide to Sales Pipeline Management

Spotio

Your prospects might want to dig deep—something they might only be able to do with a blog post, ebook, or white paper. Manage Sales with a CRM. Customer relationship management software, CRM software for short, is a sales team’s best friend. Then, once they’ve been made, give them to your sales reps.

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13 Remote Selling Best Practices for Reps and Managers

Spotio

Make sure your customer relationship management solution is always up-to-date. Here are a few content ideas to get you started: product demo videos, ebooks and white papers that explain the challenges your product solves, slide decks that cover product features and benefits, and positive customer testimonials.