article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

article thumbnail

Can holograms help in the frontline fight against pharmaceutical counterfeiting?

European Pharmaceutical Review

The ability of the hologram to provide effective protection lies in its continuous innovation and integration with other technologies – to the point where evolution in techniques has succeeded in creating increasingly complex hologram-based devices that are easily recognised yet almost impossible to copy accurately.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leading pharmaceutical wholesalers

Pharmaceutical Technology

Wholesalers can be either full-line wholesalers, who purchase the complete product line of a company, or specialised companies, which purchase speciality drugs to sell to clinics and hospitals. Services, such as customer relationship management (CRM), and after-sales service. Geographical location for timely delivery.

Leads 52
article thumbnail

Navigating the Complexities of Medical Sales Staff Recruitment: A Comprehensive Guide

Rep-Lite

Specialized Recruitment Strategies Tailor recruitment strategies for different roles. Client Relationship Management Maintain strong relationships with clients by providing exceptional service, understanding their evolving needs, and offering continuous support even after placing candidates.

article thumbnail

How Supply Chain Planning Can Help Pharma Meet All-Time High Drug Supply Demands

PM360

The results can enable demand forecasting, inventory optimization, logistics management, supplier relationship management, and risk mitigation—particularly considering changing market conditions. Advanced analytics requires a specialized skillset that may be limited in the organization.

article thumbnail

The Future of Pharma Sales and Emerging Trends in Pharma CRM Tools: Transforming Customer Engagement

Pharmaceutical Representative Training

Not far down the road are new, innovative customer relationship management (CRM) tools that are absolutely vital for making the shift to the increasingly high demand for personalized channels of HCP communication. And this digital journey has only begun.

CRM 52
article thumbnail

Currency of Information

PM360

Medical science liaisons (MSLs) within pharmaceutical companies deal in a special currency: scientific exchange and real-world insights gathering. Stakeholder sentiment analysis is conducted on the free-text information that MSLs record in the company’s customer relationship management (CRM) system following an engagement.

Medical 52