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Identifying and engaging the right prospects can make all the difference between success and stagnation, making it crucial to driving sales growth. By the time they engage with your content—like articles, whitepapers, or webinars—they’ve already developed their own opinions about what you offer. So what is an ICP?
Leveraging online forms in your content marketing for doctors can pre-qualify prospects quickly, allowing your sales team to follow up on high-priority leads and potentially shorten their sales cycle. If you have a prospect almost ready to convert, consider sending a hand-addressed package with a short handwritten note.
Your ICP will keep your prospecting efforts on track and make sure you don’t waste time on leads that will never buy the products and/or services that you sell. Companies like UpLead will give you access to entire lists of prospects, which you can import directly into your customer relationshipmanagement (CRM) tool of choice.
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Sales pipeline management is extremely important. Manage your pipeline correctly and your reps will connect with more prospects and close more deals. But here’s the thing: managing one’s pipeline is anything but easy. When you begin to do this kind of analysis, you engage in sales pipeline management.
These days, sales reps are just as likely to engage with prospects through the phone as they are via in-person visits—even if said reps work in field sales. Remote selling, sometimes referred to as virtual selling, is the process of prospecting, engaging, and selling to potential customers from a remote location. Let’s dive in!
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