Pharma Marketing Network

MARCH 5, 2025

Engaging Patients Without Violating Privacy Regulations Unlike HCPs, patients search for symptoms, treatment options, and medication side effects. Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. The challenge?

Pharma 52

Pharma Networking Medical Healthcare 52

Rep-Lite

APRIL 3, 2024

This includes: Benefits and Risks: Clearly communicating both the potential benefits and risks associated with a product is essential. Exaggerating the positive effects or downplaying potential side effects undermines trust and can have serious health consequences. Protecting patient confidentiality is paramount.

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

JANUARY 7, 2025

From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. Patients and healthcare providers alike expect clear, honest communication.

Marketing 52

Marketing Pharma Side effects Education 52

Pharma Marketing Network

JUNE 11, 2020

Don Langsdorf (EHS): Shameless promotion, shameless product promotion. So, at that time, people said there’s this one-click rule, which means that well, the FDA will allow you to have a website with product claims on the front page. But you’d have to have one click to the side effects.

Media 52

Media Pharma Ethics Consulting 52