PLAN! to get the most out of your Trade Show investments
Medical Device Success
FEBRUARY 2, 2011
And, at the start of a year, it is not uncommon to hear these same leaders ask their marketing and sales teams if it would be good to cut back on exhibit size and expenditures. Is there a product launch? This requires special attention. Deciding what resources (people, products, promotion, exhibit design/layout, etc.)
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