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Why ProductKnowledge Is the Foundation of Successful Sales In Malaysia’s competitive market, being able to speak confidently and knowledgeably about your product is more than a nice-to-have—it’s a necessity. Productknowledge is what separates a trusted advisor from just another salesperson.
When I first started working as a pharmaceutical sales representative, I didn't fully understand the importance of productknowledge and accurate information. As a pharmaceutical sales representative, I have received extensive training on the products I represent.
Medical sales requires many skills, such as relationship skills, selling skills, and productknowledge. Medical sales requires many skills, such as relationship skills, selling skills, and productknowledge. But there is one essential skill set that gets little attention. Competency in this area is often assumed.
Get in-depth ProductKnowledge A thorough understanding of your products is crucial in medical deals. Attend training sessions, read product manuals, […] The post How to Increase Sales in a Medical Field appeared first on. This includes the technical specifications, clinical applications, and benefits.
Productknowledge and selling skills, by comparison, are much less predictive of sales success. We have to address the whole person by developing the skills, mindset and attitudes as well as the productknowledge, techniques and tools. We’re at a pivotal moment right now, and there’s too much at stake.
But the truth is, without a deep understanding of your product or service, all the sales skills in the world won't help you close the deal. First and foremost, understanding your product or service allows you to better communicate its value to potential customers.
So if everybody has a fantastic resume, or everyone can get a fantastic resume, then obviously you have to bring a lot more to the table and, like I said before, you have to show sales ability, communication skills, productknowledge and, of course, resilience. She didn’t have any sales experience. But the job was gritty.
In our study of 200+ sales organizations , 84% of respondents told us that “Achievement Drive” contributes as much or more to a salesperson’s performance as sales skills or specific productknowledge.
For example, many coaches focus on productknowledge or developing selling skills. Other aspects of a robust L&D system — e.g., providing effective coaching tools, peer practice-sharing — create slight bumps in sales objective achievement, but nothing comes close to matching the increase you get from coaching the coaches.
A poor view of selling is not as immediately obvious as poor productknowledge, weak selling skills or a misguided sales strategy. Productknowledge and sales techniques are important, but they can’t take you the distance if your inner beliefs about selling have one foot on the brake.
If they learn how to ask questions first, though, they can offer a product that meets the need, thus solving a problem (or helping) the customer. Lack of productknowledge. It’s only natural that an associate who’s not familiar with certain products isn’t going to open up the opportunity for a discussion about them.
1) ProductKnowledge Obviously, your employer will fill any productknowledge gaps during the training process, plus they’ll have plenty of information and literature on their products they will provide as the job continues. However, you do need to include your current productknowledge on your resume.
Enhanced Training and Onboarding: Showpad’s interactive training tools are designed to boost productknowledge and ensure compliance. These tools provide a dynamic learning environment, enabling sales representatives to grasp complex pharmaceutical products and adhere to industry regulations easily.
Are you helping people build up confidence in themselves and what they’re capable of as much as you’re helping them build up their ability to recite productknowledge and use their CRM system? Think about what your organization focuses on when it comes to sales development. The Right Questions Create Contagious Confidence.
Selling skills, techniques and productknowledge are important, but negative beliefs and mindset issues can override it all. Mindset and beliefs play a critical role in sales performance — and these factors are often overlooked or underestimated, especially when it comes to sales training. Sound familiar?
In our survey of 200+ sales organizations , 84% of respondents told us that “Achievement Drive” contributes as much or more to a salesperson’s performance as sales skills or specific productknowledge.
When we conducted a survey looking into the factors that make a difference in sales performance, 84% of sales leaders told us that beliefs (mindset) and values (a general desire to create value for the customer) are at least as important as selling skills and productknowledge.
It’s a good bet that your training encompasses things like selling skills, productknowledge and the ability to have effective conversations with customers. Beyond selling skills and productknowledge, however, is another, more influential driver of sales success , and it’s one that many organizations completely overlook.
Mindset, attitudes and beliefs often take a back seat to things like simple productknowledge, sales techniques and CRM and outbound activity management. If you’re looking to attract, develop and retain great salespeople, you have to build a culture where people feel good about what they do and are providing customers every day.
The message for bank and credit union trainers: While sales training often focuses on expanding productknowledge and building skills , that’s not going to solve a problem like this one, which is one of will. Why Addressing Motivation Matters. Both skill and will play a role in an employee’s selling success.
Beyond selling techniques and productknowledge and the latest and greatest sales enablement tools, the intangibles and inner motivations are what will help you jump start your sales journey and build it into a thriving, rewarding career. “That’s why community’s important.”
Typically decision makers take into consideration several metrics to calculate the compensation, like general sales against the target, productknowledge followed by the subjective judgment of sales managers, product mix and strike rate. For pharma companies, an incentive can mean higher sales and a more motivated sales force.
When we conducted a survey looking into the factors that make a difference in sales performance, 84% of sales leaders told us that beliefs (mindset) and values (a general desire to create value for the customer) are at least as important as selling skills and productknowledge.
The Fundamental Element Sales Training Often Overlooks Sales training is often deployed with a focus on productknowledge, process, selling skills and techniques. These are important, but they only address one small part of what drives sales success. Knowing how to sell, on its own, doesn’t make someone a star salesperson.
This might be due to lack of company or productknowledge, or simply a fear of damaging a relationship by coming across as an overly pushy product person. Sounds easy enough, right? But many professionals struggle with being proactive in engaging customers and asking meaningful questions.
We guide new reps through company culture, and productknowledge while setting clear expectations. Providing a comprehensive set of resources, from product manuals to sales pitch templates , ensures they have the tools to hit the ground running. A well-defined onboarding plan can make a world of difference.
It takes more than productknowledge and a script to help someone be customer-focused. But investing in customer service training isn’t a guarantee that you’ll have the desired impact on day-to-day behavior and the work environment. Training, values and the overall culture need to be aligned and interconnected.
Clinical specialists play a pivotal role in bridging the gap between productknowledge and real-world applications. Expert ProductKnowledge Clinical specialists possess in-depth knowledge of medical devices far beyond what traditional sales representatives may have. Get A FREE Talent Assessment Today!
It enhances their productknowledge, understanding of customer needs, communication skills, negotiation techniques, and ability to navigate complex sales processes. Incorporate modules on productknowledge, competitive analysis, market trends, customer segmentation, sales techniques, regulatory compliance, and ethical considerations.
As a medical sales representative , you are responsible for promoting and selling medical devices or products to healthcare professionals. Exceptional communication and negotiation skills combined with in-depth productknowledge to drive revenue growth. Additional Sections (e.g.,
Medical Device Sales Certification Courses: More Than Just ProductKnowledge When I delved into the world of medical device sales certification courses , I was astounded by the broad spectrum of knowledge they impart. They cover it all - from industry regulations to productknowledge, sales techniques, and business ethics.
You can teach salespeople all the productknowledge and selling techniques in the world, but that’s not going to make buyers trust them. These same buyers said they’d only classify 18% of the salespeople they’d met over the past year as trusted advisers whom they respect.
ProductKnowledge: Deep productknowledge is essential. Sales Techniques: Understanding sales methodologies, objection handling, and effective presentation skills will equip you to effectively position the medical device and navigate the sales process.
In medical sales, ongoing learning is invaluable as it ensures sales representatives stay abreast of industry advancements, new product developments, and evolving healthcare trends. Continuous learning enhances productknowledge, sharpens communication skills, and fosters adaptability in a dynamic field.
This includes productknowledge and selling skills, but just as importantly, training must encompass the mindset factors as well. Build new habits and confidence through sales training. Don’t just leave people to figure things out on their own. Sales training is a critical component of any strategy to address and avoid burnout.
The highest and best use of coaching isn’t simply enhancing productknowledge or checking in around review time. This is why it’s so important for managers to understand the dynamics at play and know how to help their employees break through these boundaries. Until those are strengthened and expanded, the status quo will prevail.
Sales representatives who undergo VR training typically exhibit higher levels of productknowledge proficiency and customer engagement compared to those trained using traditional methods. Improved Sales Performance Metrics Beyond cost savings, VR training has been shown to improve sales performance metrics in medical device sales.
Enhanced ProductKnowledgeProductknowledge is an increasingly important aspect of sales, especially in the B2B market. Less attention goes to continually training reps, providing new productknowledge, and giving your sales team resources for the newest sales strategies and tactics.
Productknowledge At the heart of medtech sales is a deep understanding of the products and solutions you are offering. However, success in this competitive field requires a unique set of skills and attributes. In this blog, we’ll explore the essential skills needed to excel in medtech sales.
The highest and best use of coaching isn’t simply enhancing productknowledge or checking in around review time. This is why it’s so important for managers to understand the dynamics at play and know how to help their employees break through these boundaries. Until those are strengthened and expanded, the status quo will prevail.
In the hustle and bustle of the medical sales world, it’s time we address the need for representatives to focus more on showing how much they care about their customers’ practices and patients rather than just flaunting their productknowledge.
You’ll need this training in order to be able to present your productsknowledgeably to your clients, as well as answer any questions they may have. These programs teach you about your chosen niche, whether it’s biotech, pharmaceuticals, medical devices or any of the other specialties.
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