article thumbnail

Zócalo Health Teams Up with Mark Cuban’s Pharmacy to Increase Medication Access for Latino Patients

MedCity News

Now all Zócalo patients have access to Cost Plus Drugs’ prescriptions, and the provider’s community health workers have been trained to help walk patients through the process of obtaining medications through the pharmacy.

Medical 299
article thumbnail

Pharmacists Could Play a Big Role in Addressing the PCP Shortage

MedCity News

The pandemic made it clear that pharmacists are clinically trained and want to provide care beyond filling prescriptions, the report said. Integrating pharmacists into primary care teams could be a key way to address the primary care physician shortage, according to a new report.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Your National Sales Meeting Count: A Training Leader’s Guide to Success

Quantified

“The secret to a successful NSM isn’t just what you put in it’s what you leave out,” says Kevin Kutler, a veteran life sciences training leader and Head of Training at Regeneron. Today’s field teams need training that reflects real-world challenges. Remember that role-play session everyone dreaded?

article thumbnail

Is DTC effective?

World of DTC Marketing

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Is it covered by my insurance?

article thumbnail

National Prescription Drug Take Back Day: Pharmacists and Communities Unite for Safer Communities

Pharmacy Times

A critical aspect of National Prescription Drug Take Back Day is the focus on Naloxone training.

article thumbnail

Pharma managers too far removed from patients

World of DTC Marketing

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard. Yet pharma has done nothing to help.

article thumbnail

AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.