World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.”

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Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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World of DTC Marketing

JULY 17, 2022

It has to persuade patients to sign up for some heinous side effects. Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. .

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

JANUARY 18, 2022

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. According to the CDC, prescription drug use increases with age, from 18.0% What about social media options?

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Media Pharma Side effects Physicians 238

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. Oncologists have told us, in research, that they would like more resources to give to patients to start chemo so they better understand exactly what’s happening and what they can do to minimize side effects.

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Side effects Patients Education Prescription 270

World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

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Medical Side effects Physicians Prescription 105

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” Many factors contribute to obesity.

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Insurance Side effects Medical Prescription 271

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. 3hree: Online data indicates that people want more in fo rmation from advertised brands – Data for the top brands via Google trends shows that people want more information about drug side effects and prices in simple, easy-to-understand language.

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World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Even though most of the posts are personal and a lot are potentially bogus, what is the effect of someone saying, “the drug made me sick to my stomach”? .” ” Where was the brand’s response?

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Media Side effects Doctors Prescription 182

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

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PM360

JANUARY 24, 2025

To mitigate distractions such as excessive music, the FDAs guidance requiring DTC prescription drug ads on TV and radio to communicate key side effects, risks, and contraindications of a drug in a clear, conspicuous, and neutral (CCN) manner must be complied with as of November 20, 2024.

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Side effects Media Networking FDA 52

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The account carried an official blue check mark, but in fact it did not belong to the prescription drugmaker. in 1979 to 2.8%in Ensuring patient access. Retaining business begins with patient access.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

Pharma Marketing Network

MARCH 5, 2025

Challenges of Google Ads for Pharma Unlike e-commerce or SaaS brands , pharma advertising on Google faces several restrictions : No direct promotion of prescription drugs without certification. Writing Effective Ad Copy Use clear, FDA-compliant language Google prohibits exaggerated claims, so keep messaging fact-based and concise.

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Management Pharma Marketing Prescription 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

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Patients Prescription Doctors Education 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

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Prescription Medical Patients Side effects 105

Pharmaceutical Technology

JULY 28, 2022

Prescription of daily oral aripiprazole continues to dominate the use of Otsuka and Lundbeck’s once-monthly LAI formulation Abilify Maintena and Alkermes’ Aristada, which can be administered every six weeks.

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Prescription Side effects Patients Management 98

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. Novartis’ analysis of claims data from Nov. 2020 to Oct.

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Patients Side effects Insurance Medical 98

PM360

APRIL 4, 2025

Rural-based HCPs expressed a strong need for treatments with manageable side effects and simplified dosing regimens. Suburban HCPs prioritized robust clinical evidence, comparative data, and long-term safety profiles, but were also particularly receptive to messages centered on patient quality of life.

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pharmaphorum

NOVEMBER 25, 2022

The phase 2 ZENITH20 study showed an objective response rate (ORR) of 28% with a median duration of response of around five months, and 12% of patients had to discontinue therapy due to side effects.

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FDA Side effects Prescription Recruitment 98

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. billion in the United States alone.

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Side effects Medical Prescription Patients 98

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? First impressions are 94% design-related. 5ive: The homepag e should have a direct link to co-pay coupons. 6ix: Safety information needs context. 7even: Real patient stories. This one was a real hot button across all health groups.

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PM360

MAY 21, 2024

Phreesia research shows that 25% of patients do not have a good understanding of the next steps around their prescription medications, and 29% aren’t sure how to manage their medical condition immediately following a healthcare visit.

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Patients Prescription Side effects Doctors 52

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. One reason why is a lack of supplementary materials about test results and treatments.

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Pharma Patients Physicians Healthcare Provider 105

World of DTC Marketing

OCTOBER 9, 2020

Here is a great example; a new diabetes product that can result in weight loss in patients who use the drug sounds great but an analysis of the message indicates that online health seekers are more interested in the side effects as there was a direct correlation between the brand’s website traffic and searches around pancreatitis.

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Marketing Media Side effects Doctors 139

Pharma Marketing Network

APRIL 10, 2025

Dayparting lets marketers reach consumers during high-intent times, such as evenings or weekends when theyre researching symptoms or side effects. Geo-targeting, for example, enables regional campaigns to support local clinical trials or educational programs. Keyword strategy remains central to campaign success.

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Marketing Pharma Networking Medical 52

Pharmaceutical Technology

JULY 20, 2022

Prescribing it] requires knowledge of a patient’s medical history, as well as clinical monitoring for side effects and follow-up care to determine whether a patient is improving—requirements far beyond a pharmacist’s scope and training,” as per a statement by AMA president Jack Resneck. How to get Paxlovid.

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Food and Drug Administration Physicians Medical Prescription 111

PM360

JANUARY 24, 2025

The best reps focus on patients, not prescriptions. I can ask them a specific question about how Im handling a side effect or how often its happening. The best reps focus on patients, not prescriptions. 3 It turns out, the best sales reps do things that technology cant dojust like Captain Sully did.

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Sales Pharma sales reps Patients Prescription 52

Referral MD

MARCH 13, 2023

You can discuss your conditions, get prescription refills and have a consultation without leaving your home. You can check for possible medicine interactions and side effects; for example, learn to lower your blood pressure or read more about a suggested treatment plan.

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Healthcare Healthcare Doctors Side effects 91

Cesare Ferrari

MARCH 1, 2024

This “last job” can be considered more interesting, simply because in some countries, the injection is more lucrative for the doctor compared to a prescription and orthopedic surgeons normally prefer procedures to prescriptions. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

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Medical Side effects Prescription Consulting 52

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

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European Pharmaceutical Review

OCTOBER 17, 2024

Additionally, EURneffy could alleviate the risk of accidental needle-related side effects (such as injection into the blood vessel and hand) 3 and it has the attributes of being smaller in size, has better temperature sensitivity, and is less complex to use compared to needle-based injectors.

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