Pharma Marketing Network

NOVEMBER 24, 2024

They are key decision-makers influencing prescription trends. Analyze prescription trends, campaign performance, and patient engagement metrics to refine strategies. Example: Use analytics to identify which regions have higher sales for branded drugs and tailor campaigns accordingly. But how do you stand out in a crowded market?

Pharmaceutical Sales 52

Pharmaceutical Sales Healthcare Healthcare Marketing 52

Evolve Your Success

MAY 8, 2024

The world of medical sales is undergoing a seismic shift and at the heart of this transformation is Paul Hoffschmidt, the brains behind Alpha Sophia. And it’s not just about the numbers—Paul and I tackle the ethical considerations and privacy implications that come with wielding such a powerful platform in the medical field.

Medical sales 130

Medical sales Sales Strategy Medical Sales 130

Evolve Your Success

JANUARY 31, 2023

In this episode, Samuel Adeyinka interviews John Crowder who covers how to sell effectively in medical sales. Tune in now and get medical sales-ready! — Watch the episode here Listen to the podcast here Selling Effectively In Medical Sales With John Crowder We have with us another special guest. I’m wonderful.

Medical sales 162

Medical sales Sales Medical Training 162

Evolve Your Success

OCTOBER 3, 2023

Diagnostic testing sales: where meticulous detail meets the human touch, changing the course of cancer care one relationship at a time. In this special episode for Breast Cancer Awareness Month, Veronica Vasek uncovers the challenges, triumphs, and the vital role that diagnostic sales reps play in the healthcare landscape.

Sales 162

Sales Medical sales Physicians Patients 162

Medical Device Success

AUGUST 1, 2021

You all know that data, properly configured can help your sales team. However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use. If you are asking your sales team to do this, I guarantee they are missing important prospects and wasting valuable time. Keyword is ‘some’.

Prospecting 130

Prospecting Sales Medical Prescription 130

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

Prescription 266

Prescription Side effects Marketing Pharma 266

pharmaphorum

NOVEMBER 16, 2022

Novartis has already spun out its eyecare business Alcon, and is now considering the sale of its ophthalmology and respiratory medicines businesses as it continues a narrowing of its focus, according to media reports. Meanwhile, Lucentis sales have been in decline as a result of biosimilar competition, contracting 11% to $1.55

Sales 124

Sales Prescription Medicine Media 124

Close-Up CRM

JANUARY 21, 2025

These tools are not just modernizing sales execution but are redefining the art of customer engagement in ways previously unimaginable. The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders.

CRM 52

CRM Sales Pharma Competition 52

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. sales of the 20 top-selling drugs worldwide totaled $101.1 sales revenue more than triple the rest of the world.

Pharma 241

Pharma Insurance Sales Government 241

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

Marketing 265

Marketing Side effects Prescription Media 265

PharmaVoice

FEBRUARY 7, 2025

Cobenfy, the main asset acquired through Bristol Myers’ $14 billion purchase of Karuna, had $10 million in sales in the fourth quarter and around 1,000 prescriptions weekly by late January.

Prescription 130

Prescription Sales 130

MedCity News

JUNE 12, 2023

Bringing the very first prescription digital therapeutic (PDT) to market in 2017, Pear Therapeutics went above and beyond to follow suggested regulatory guidelines, obtained Food & Drug Administration (FDA) clearance, and provided solid clinical study evidence. Photo: Bulat Silvia, Getty Images

Food and Drug Administration 263

Food and Drug Administration Prescription Government FDA 263

Quantified

JANUARY 8, 2025

Let’s face it planning a National Sales Meeting (NSM) for life sciences teams can feel like orchestrating a complex clinical trial. The post Making Your National Sales Meeting Count: A Training Leader’s Guide to Success appeared first on Quantified AI. Use your NSM to remind teams of this higher purpose.

Training 52

Training Sales Education Patients 52

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. The most common complaint against the pharma industry is the high cost of some prescription drugs. The industry should unite to form an organization that would be the one place where people could get help getting the prescription drugs they need.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. While they were not alone in their criminal activity they surely have to bear some responsibility.

Pharma 238

Pharma Distribution Prescription Doctors 238

Sales Pilot Medical Sales Performance

JULY 24, 2023

Picture a medical sales representative striding into a doctor’s office, armed with a suitcase full of shiny brochures, impeccable knowledge about their product, and an intense desire to make a sale. That’s like handing out a prescription for success! You’re making a sales call, not performing Hamlet.

Medical sales 100

Medical sales Sales Medical Prospecting 100

MaBiCo

JULY 20, 2022

The Future of Medical Sales. The profession of medical sales has clearly faced a decline during the last years, making many professionals feeling anxious about the prospect of their careers. Pharmaceutical companies of every size, cut on their medical sales teams to achieve economies and reduce their costs.

Medical sales 98

Medical sales Medical sales reps Sales Medical 98

World of DTC Marketing

MARCH 8, 2022

In talking with colleagues within the industry, they point to the life-saving vaccines and treatments for COVID, which is true but let’s also remember that Pfizer expects combined sales from these Covid products of at least $54 billion for 2022—an amount that exceeds the total revenue for most other drugmakers.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

OCTOBER 21, 2021

The analysis focused on Medicare Part B and Part D spending — which covers outpatient medical care and prescription drugs, respectively, — in 2017, 2018 and 2019, the researchers said. That money is gone without any clinical benefit and the executives at those drug companies received compensation because of those sales.

FDA 234

FDA Insurance Prescription Medicine 234

Storyvine

OCTOBER 1, 2022

In-person access to Health Care Providers (HCPs) was dramatically reduced due to COVID-19, and pharmaceutical sales reps struggled with gaining access and engagement even as things have “returned to normal.” I’m seeing a double digit increase in new sales because of Storyvine. and Branded video templates. WORKING WITH STORYVINE.

Sales 111

Sales Training Pharmaceutical Sales Prescription 111

World of DTC Marketing

SEPTEMBER 7, 2021

Politico reported Thursday that in recent private discussions with lawmakers, pharmaceutical lobbyists have explicitly invoked the industry’s role in the rapid development of coronavirus vaccines as an argument against proposed fixes for out-of-control prescription drug costs and other regulations. Bernie Sanders (I-Vt.),

Government 209

Government Prescription Healthcare Healthcare 209

PM360

MAY 15, 2023

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura is not shy about sharing her cancer experience. Laura has educated the new ConnectiveRx employees on the “real” patient journey.

Sales 94

Sales Pharma sales reps Prescription Recruitment 94

Evolve Your Success

MARCH 15, 2022

What can you incorporate in your medical sales business to boost performance? It is a sales technology that assists you with planning, organizing, routing, and prospecting, allowing salespeople to maximize their time. Improving Medical Sales Performance With Game-Changing Software With Justin Lohman Of Rithm AI. I love sales.

Medical sales 130

Medical sales Sales Medical Sales technology 130

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

MedReps

JANUARY 10, 2023

A new year means new goals to meet for medical sales reps. Regardless of your niche, whether it’s medical equipment, prescription drugs, medical devices or even biotech, you have to plan in advance if you want to meet your sales targets. 7 Steps to Getting Your Desired Medical Sales Results. 6) Update Your Sales Skills.

Medical sales 91

Medical sales Sales Medical Medical sales reps 91

Evolve Your Success

AUGUST 30, 2022

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma.

Sales 130

Sales Medical Medical sales Specialization 130

MedReps

SEPTEMBER 28, 2022

With so many different medical sales companies out there, how do you choose the best niche for you? After all, not everyone can demonstrate surgical sales. So, how can you find your medical sales market? Yes, medical sales reps get paid well and they earn commission on top of their base salaries.

Medical sales 89

Medical sales Medical Sales Marketing 89

pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. In 2023, omnichannel behaviours will directly influence incentive compensation models by correlating successful engagement data to successful sales outcomes.

Marketing 105

Marketing Sales Medical Patients 105

World of DTC Marketing

JANUARY 25, 2021

. “77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., The “sales cycle” for prescription drugs has gotten more difficult to measure because of the pandemic.

Pharma 187

Pharma Marketing Prescription Sales 187

pharmaphorum

SEPTEMBER 5, 2022

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suppose I want to go and buy some Oxycodone, Adderall, or any other prescription painkiller.

Prescription 138

Prescription Sales Distribution Doctors 138

World of DTC Marketing

MARCH 10, 2022

Sales of Humira earned AbbVie $20.7 The cost of Humira, which is injected via syringe, was more than $72,000 a year on prescription drug websites this week and is not expected to come down until at least 2023. market until next year, with the pharmaceutical company announcing Tuesday a settlement with the Iceland-based Alvotech.

Prescription 205

Prescription Pharmaceutical products Pharmaceutical Marketing 205

World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. .

Side effects 209

Side effects Doctors Insurance Prescription 209

Contrarian Sales Techniques

NOVEMBER 18, 2024

Have you ever gone to a pharmacy with a prescription, only to find out the medicine isn’t in stock? For those of us in pharma sales, this dynamic is especially important. So, the next time you’re at the counter, remember – they’re not just there to fill your prescription; they’re there to help you make the best choice for your health.

Medicine 52

Medicine Prescription Training Sales 52

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

Prescription 59

Prescription Medicine Sales Safety 59

MedReps

DECEMBER 6, 2022

What does “success” mean for a medical sales representative? Does it consist of meeting those sales goals every quarter? Perhaps the keys to success as a medical sales rep consist of a combination of all of these things and more. This is the key to making those sales. Developing good customer relationships?

Medical sales reps 83

Medical sales reps Medical sales Sales Medical 83

pharmaphorum

JANUARY 6, 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. The pharmaceutical industry is no exception. in 1979 to 2.8%in

Prescription 105

Prescription Manufacturing Patients Side effects 105

Evolve Your Success

MARCH 12, 2024

When Brooke Elliott got the chance to mentor medical sales reps to become the industry’s next-generation leaders, she found fulfillment in becoming a full-time coach. In this special episode for Women’s History Month and International Women’s Day, Brooke joins Samuel Adeyinka to share how she brings out the best in medical sales reps today.

Medical sales reps 130

Medical sales reps Medical sales Medical Sales 130