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DTC forecasts are not really that reliable

World of DTC Marketing

They give us insights like this “dollars are being spent on advertising related to COVID-19, as public health organizations and private medical institutions raised awareness around testing, safety measures, and other pandemic-related information,” which aren’t insights at all.

Pharma 227
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Leading speciality pharmacies in pharma

Pharmaceutical Technology

. · Patient monitoring for safety and efficacy. Prescription refill and renewal. Payer and/or manufacturer reporting. Prior authorisation assistance. Patient advocate support, and. Clinical interventions, and psychosocial and emotional assessment.

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US legislative update: takeaways for European pharma

European Pharmaceutical Review

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

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The Third Pillar of Modern Healthcare

Penrod

This digitization was not trivial; it curated information in real-time, enabled quick access to data, and improved patient safety through better-informed care decisions. Imagine a healthcare ecosystem where patient scheduling, billing, claims, lab analyses, and prescription fulfillment are in one platform.

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12 New Ways Companies Are Helping to Improve Adherence

PM360

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Drouin, the moderator, added to the discussion: “Five years ago, it was not possible to bring together 300 million lives annually of patient journey data with claims, lab, prescription, and social determinants data linked at the patient level. How will they need to adapt as retail pharmacies continue to play in the clinical trial landscape?

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The Future of RWE in Clinical Trial Design and Recruitment

Clarify Health

Drouin, the moderator, added to the discussion: “Five years ago, it was not possible to bring together 300 million lives annually of patient journey data with claims, lab, prescription, and social determinants data linked at the patient level. How will they need to adapt as retail pharmacies continue to play in the clinical trial landscape?