Pharma Marketing Network

DECEMBER 29, 2020

The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. Ryan Billings , Head, US Oncology Digital Marketing & Customer Experience at GSK. SAVE MY SEAT.

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MedCity News

MARCH 20, 2023

In a recent webinar, BD Vice President for Diagnostics Nikos Pavlidis spoke with a clinician and an epidemiologist where they shared their perspectives on how testing developments have changed the way we track respiratory illnesses. The Covid-19 pandemic has transformed the way we think of diagnostics in our daily lives.

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World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. 100 percent of U.S.

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World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Oncologists, for example, have different relationships with pharma reps than GP physicians.

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Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

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Nixon Gwilt Law

JANUARY 25, 2022

If you missed our most anticipated webinar of the year, be sure to catch the replay below! This webinar is geared toward those wanting to leverage the new RTM codes or learn more about expanded CCM and PCM reimbursement opportunities in the 2022 MPFS. Scroll to the bottom to download your CPT code chart.).

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Pharma Marketing Network

MARCH 13, 2025

Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. Influencer and Physician Partnerships Consumers increasingly trust medical influencers and healthcare professionals over traditional advertising. Physician testimonials highlighting treatment efficacy.

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World of DTC Marketing

JANUARY 21, 2022

68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. If you really want physician engagement think the quality of your message not the quantity of people who see it. The channel IS essential but not as important as your message. HCPs and consumers are using media in a fragmented way.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. What about telehealth?

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Pharma Marketing Network

SEPTEMBER 15, 2020

DHC Webinar | THUR, Sept. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. Register for this September 24 Webinar Now. The latest research on physician preferences. Social media trends. REGISTER HERE.

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World of DTC Marketing

OCTOBER 12, 2020

Although nearly nine in 10 employers will offer access to online mental health resources, including apps, videos and webinars employees may be afraid of using these services for fear employers are going to find out and try and terminate their employment. Mark Hope, Senior Director at Willis Towers Watson.

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pharmaphorum

OCTOBER 21, 2024

In this webinar, you’ll hear how to identify physicians who are prescribing competing drugs or treating a high number of patients, and discover which medications and treatment combinations are being used by physicians in key therapeutic areas.

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Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar!

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Pharma Marketing Network

APRIL 4, 2025

Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities. Patient support platforms may include features that allow users to invite others to educational webinars or support communities. Transparency is key.

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Clarify Health

JUNE 30, 2022

Clarify Health CEO, Jean Drouin, MD, and Paul Deeringer, SVP of Strategy and Emerging Business at John Muir Health, recently hosted a webinar on this topic of “ Data-Driven Strategies for Growth”.

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Clarify Health

JUNE 30, 2022

Clarify Health CEO, Jean Drouin, MD, and Paul Deeringer, SVP of Strategy and Emerging Business at John Muir Health, recently hosted a webinar on this topic of “ Data-Driven Strategies for Growth”. Looking at initial performance analyses, JMH found that there was a big opportunity to improve physician alignment.

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Healthcare Success

JULY 5, 2022

It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. a free CME course, white paper, or webinar), a discount, or (if compliant) something doctors can use personally. The offer could be content (e.g.,

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pharmaphorum

JANUARY 31, 2025

In this webinar, sponsored by IPG Health, discover how industry insiders are unlocking the potential of CGT in rare disease care, the unique hurdles facing pharma and patients, and the transformative opportunities these therapies bring.

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PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Surveys have revealed a preference for webinars, digital forums, and panel discussions.

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pharmaphorum

MAY 19, 2021

This pharmaphorum webinar, held in association with P360, takes place on Wednesday 19th May 08:00 PST / 16:00 BST / 17:00 CET and will look at the long-term implications of healthcare’s pandemic-powered digital transformation.

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InCrowd

JULY 14, 2022

The idea of being able to dedicate a day or weekend “off” to attend conferences, specialist seminars, or continuing education webinars can sometimes feel insurmountable as it means the basics necessities that keep a family running (appointments, grocery shopping, meal prepping, laundry, cleaning house) would be left unfinished.

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Nixon Gwilt Law

JANUARY 6, 2022

We're back with our most-anticipated webinar of the year! If you are interested in leveraging the new RTM codes or learning more about expanded CCM and PCM reimbursement opportunities in the 2022 MPFS, join Carrie Nixon, Kaitlyn O’Connor, and Reema Taneja on January 19, 2022 at Noon ET! Register Here.

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Pharma Marketing Network

MARCH 16, 2025

Networks like EHSs publisher network ensure that ads appear on credible medical websites where physicians and specialists seek information. whitepapers, clinical data, on-demand webinars). webinar sign-ups, medical eBook downloads). Webinars and virtual events for deeper HCP engagement. Provide valuable content (e.g.,

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Salesforce

DECEMBER 1, 2021

And the same goes for scrubbing in to assist physicians with equipment in the OR (operating room) – conventionally one of the best methods to cement bonds and pave the way to future business. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges. Watch the webinar.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. More than 250 executives from health plans across the country tuned in to the webinar to learn about Cigna’s innovative strategy for network expansion.

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InCrowd

JULY 17, 2024

In Apollo’s recent webinar , moderated by Glenna Crooks, Ph.D. This method can also unlock valuable insights from Electronic Medical Records (EMR) and Electronic Health Records (EHR), providing a deeper understanding of patient and physician behavior. For more context and a complete discussion, watch the webinar today.

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World of DTC Marketing

NOVEMBER 9, 2021

Social media and webinar platforms have seen a massive increase in usage across the industry, and many cite them as an important engagement channel. KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased.

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Impetus Digital

JANUARY 30, 2023

Register for this free webinar If you can’t make the date, don’t worry – sign up anyway and we’ll send you a link to the recording after the webinar. Dr. Liu is a triple entrepreneur and physician turned Digital Health entrepreneur. Sign up now!

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Pharma Marketing Network

MARCH 6, 2025

HCP Targeting Platforms like LinkedIn and Twitter allow brands to target physicians, pharmacists, and medical professionals based on specialty and location. Share industry reports, research papers, and professional webinars. Promote webinars and thought leadership content.

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Pharma Marketing Network

MARCH 18, 2025

Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Marketers can run sponsored content, InMail campaigns, and text ads to engage physicians, pharmacists, and healthcare executives. Offer incentives like exclusive research reports or webinar invites.

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pharmaphorum

SEPTEMBER 3, 2020

With exclusive surveys of the continuing medical education (CME) needs of haematologists/oncologists (haem/oncs), this webinar will look at where physicians are going for their learning needs and what effect the COVID-19 pandemic continues to have.

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Pharma Marketing Network

MARCH 17, 2025

According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones. Omnichannel marketing allows pharma companies to adapt by offering engaging, digital-first experiences such as webinars, e-detailing, and AI-driven chatbots.

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Healthcare Success

DECEMBER 16, 2024

This is before the webinar thing was very common. I referred to a moment ago I explained to I, my prospective client, that in healthcare it's there's three things that really are going to matter to get you to be successful, and particularly if you're working with physicians or other professionals in the field. Kate Warnock Yep.

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Pharma Marketing Network

NOVEMBER 19, 2020

In this webinar, the Association of Medical Media (AMM) gave industry leaders a chance to share how their organizations are responding to the challenges of the unique environment we are currently living in. Lori and Jim stayed on to answer viewers’ questions after the webinar completed its agenda.

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Clarify Health

APRIL 22, 2020

Chuck Feerick, Director of Payer Solutions, and Jegar Jasani, MD, Vice President of Payer Solutions, presented a webinar on April 15, 2020 to discuss the impact of the COVID-19 pandemic on health plans and the actions that insurers can take to adapt and thrive in uncertain times. Jegar, who is a physician trained in [.].

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Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Register for an upcoming event, webinar, or podcast? Why email marketing to doctors?

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Impetus Digital

SEPTEMBER 21, 2022

Register for Impetus’ upcoming live webinar on September 28, 2 – 3 PM ET: A Fireside Chat with Fireside Chat with Dr. Luca Dezzani, VP, US Oncology Medical Affairs at Johnson & Johnson. About the webinar. Register for this free webinar. Sign up now so that you don’t miss out! Click here to register.

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