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Medical Devices Are Evolving Toward Specialized Solutions

MedCity News

As medical devices evolve and become more sophisticated, we are seeing a trend toward specialization. Building customized solutions for specialized disease states creates a nimbleness to respond to new conditions and develop a platform uniquely suited for that condition. It will become commonplace to see devices that break new ground.

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A Physician Assistant’s Take on Direct Patient Communication

InCrowd

Deborah Dropcho is a PA located in Ohio specializing in Otolaryngology. Contact us at incrowdcommunity@Incrowdnow.com The post A Physician Assistant’s Take on Direct Patient Communication appeared first on InCrowd. Want to be a paid guest writer for InCrowd?

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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. So is the future of HCP marketing digital?

Doctors 286
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To Give Rare Disease Patients Hope, the FDA Must Re-Focus its Efforts

MedCity News

This would bring together specialized staff and resources from multiple review divisions to leverage their expertise about different bodily systems, trial designs, pharmacology, and other specialized fields. To bring cross-agency clinical leaders together, the FDA should establish a Center of Excellence for Rare Diseases.

FDA 292
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Pharma Tuesday Stuff

World of DTC Marketing

Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants. Bayer’s Google voice assistant is a waste of money. Now that people are returning.

Pharma 253
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. But do doctors trust the system?

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Although insurance companies oversee the process, medical professionals such as physicians, pharmacists, or nurses employed by the insurers review the requests. Level 3: External review by an impartial physician.