PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet?

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

DECEMBER 11, 2020

In particular, they are much more focused on the health implications of the vaccine (for example, side effects, ingredients, speed of the vaccine development process)—they want to know it is safe and they want to see that others are safe after receiving the vaccine.

Physicians 227

Physicians Media Side effects Safety 227

World of DTC Marketing

JANUARY 12, 2022

Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” People want to know about product costs and, more importantly, product side effects. ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Here are things I believe are more realistic.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

DECEMBER 29, 2021

There are also several physicians chiming in with their concerns over the long-term use of the drug. I reached out to some physicians to ask their opinion, and it varied. ” The potential for Wegovy in helping patients lose weight is exciting, but the more people who go on the drug, the higher the side effects are going to be.

Side effects 191

Side effects Physicians Patients FDA 191

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

Medical 105

Medical Side effects Physicians Prescription 105

World of DTC Marketing

JULY 17, 2022

It has to persuade patients to sign up for some heinous side effects. Lamanna anticipates it could take two to three years to change the minds of primary care physicians. Diet and exercise should always be the first choice, but if a drug with serious potential side effects has to be used every week, there are serious drawbacks.

Side effects 209

Side effects Doctors Insurance Prescription 209

World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

Doctors 296

Doctors Side effects Marketing Patients 296

World of DTC Marketing

APRIL 21, 2022

They want to know about side effects and costs but “what’s in it for me?” ” He finally said, “I’m hearing the same thing from physicians.” Back then, in the golden age of DTC, TV was an essential piece of the puzzle. Today, however, TV is NOT as big a part as online.

Marketing 227

Marketing Side effects Physicians Patients 227

World of DTC Marketing

AUGUST 10, 2022

While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs. Use language that talks to patients as a physician would talk to them. Some non-diabetics are even thinking of asking for the drug to help them lose weight.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

NOVEMBER 5, 2021

“Obesity is multifactorial, meaning many factors are involved and go from genetics, lifestyle, mental health issues (such as trauma) to medication side effects,” says Dr. Viana, Clinical Director Yale Medicine Metabolic Health & Weight Loss Program. Many factors contribute to obesity. Click to Tweet.

Insurance 271

Insurance Side effects Medical Prescription 271

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. Drug websites are too promotional and not updated enough to address patient needs about new drugs.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JUNE 15, 2021

Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17 from 2020 to 2027.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

JUNE 23, 2021

Therefore, I find it hard to understand how so many physicians could show “strong interest” in prescribing a drug with so many questions vs. answers. What’s more, 40 percent of those subjects suffered side effects, including severe brain swelling. government. That might be tolerable if the drug actually worked.

FDA 218

FDA Side effects Physicians Patients 218

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? What are the side effects? Is TV the best channel? The old belief is that patients who are interested in new treatments ask their doctor about them.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

OCTOBER 19, 2020

Forward-thinking pharma marketers are thinking about ways to integrate DTC marketing into telehealth and at physician portals. The FDA needs to eliminate the need for fair balance for online ads because nobody is going to ask for a drug without first knowing the product’s side effects.

Pharma 180

Pharma Side effects FDA Marketing 180

World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. For pharma salespeople, AI can quickly identify which physicians will be receptive to new drug information and which ones won’t. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

Marketing 97

Marketing Physicians Electronics Patients 97

Pharmaceutical Technology

AUGUST 12, 2022

Anti-psychotics come with the risk of side effects such as drowsiness, agitation and blurred vision, so virtual reality (VR) technologies that can enhance recovery without anti-psychotics are an attractive option. VR treatments can also retain the engaging elements of therapy due to the immersive experience they provide.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

MedCity News

OCTOBER 9, 2024

Amidst the distress caused by a cancer diagnosis, patients are left to sort through vast amounts of information, treatment options, and concerns around efficacy and side effects, while juggling other life activities.

Side effects 86

Side effects Patients Physicians Healthcare 86

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed. ” and “will the side effects scare them away?”

Physicians 130

Physicians Marketing Side effects Patients 130

World of DTC Marketing

MAY 17, 2021

” They listen to the noise online about your product and determine if they want to deal with the side effects that some patients are talking about or pay more because it’s on a different tier level for co-pay. NOBODY goes to a pharma website and says “I’m going to ask for that drug!”

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

AUGUST 11, 2021

On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. ” You might find, for example, that it’s just convenience of being used to your product and having few side-effects. INCREASED COMPETITION.

Marketing 143

Marketing Side effects Management Patients 143

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

Side effects 64

Side effects Food and Drug Administration Safety Physicians 64

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . The updated guidance still mandates a patient to be referred to a physician or other healthcare professionals if this information is not available.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider. What are the side effects and lifestyle impacts?

Physicians 98

Physicians Marketing Medical Pharma 98

pharmaphorum

DECEMBER 7, 2022

Neuralink has already come under the scrutiny of groups, including the Physician’s Committee for Responsible Medicine, which has called for the company to release data from its animal experiments, including side effects from the implant procedure, such as infections. — Physicians Committee (@PCRM) November 30, 2022.

Side effects 120

Side effects Media Physicians Medical 120

Celeritas

SEPTEMBER 26, 2022

Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. This will confirm the company name alongside the date of expiry, contents, and possible side effects. A QR code located in the waiting area can be a major assistance in this area. Training and Engagement: .

Physicians 52

Physicians Patients Medical Management 52

PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

JUNE 29, 2022

They are misunderstood, misjudged, misdiagnosed, and mistreated by their friends, families, spouses, colleagues, co-workers, employers, and physicians.”. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%). Consumer Brand Awareness is Low. What Marketers Can Do.

Prescription 98

Prescription Patients Pharma Doctors 98

European Pharmaceutical Review

NOVEMBER 16, 2022

Housepian Professor of Neurological Surgery Research at Columbia University Vagelos College of Physicians and Surgeons, neurosurgeon at NewYork-Presbyterian/Columbia University Irving Medical Center and a senior author of the study. “If

Side effects 94

Side effects Distribution Physicians Patients 94

pharmaphorum

DECEMBER 4, 2022

Musk also defended Neuralink’s record on animal welfare during the event, which has come under scrutiny from groups including the Physician’s Committee for Responsible Medicine, which is calling for the company to release data from experiments on monkeys, including side effects from the procedure such as infections. Take action!

Side effects 92

Side effects Recruitment Physicians Food 92

Legacy MEDSearch

OCTOBER 25, 2022

The EndoStim system, programmed wirelessly by a physician using an external handheld controller, automatically stimulates the LES to allow it to function normally without any sensation to the patient. About EndoStim. The EndoStim System has been successfully investigated in multiple independent studies.

Food and Drug Administration 98

Food and Drug Administration FDA Recruitment Side effects 98