MedCity News

SEPTEMBER 3, 2024

The key is to continue to embrace new breakthroughs – with strong guardrails for safety, privacy and transparency. As Gen AI continues to mature, there will be ways to employ these technologies thoughtfully and safely in healthcare today. The post Eliminating the AI ‘Black Box’ to Make Clinical Data Usable appeared first on MedCity News.

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Safety Healthcare Healthcare Physicians 273

World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” This is perhaps the biggest misunderstanding.

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Marketing Prescription Side effects Doctors 285

Referral MD

DECEMBER 9, 2024

While a physician may determine a treatment plan, they must get the insurers green light to ensure coverage. Patient Safety Prior authorization protects patients by: Verifying that prescribed medications or treatments are safe. Level 3: External review by an impartial physician. Why Does Prior Authorization Exist?

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Healthcare Healthcare Insurance Healthcare Provider 73

World of DTC Marketing

MARCH 23, 2022

Accelerated Approval allows for early access to drugs and biologics based on initial evidence of safety and effectiveness, while confirmatory studies required to verify clinical benefits are ongoing. The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Do patients care? Do patients care?

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Patients FDA Doctors Physicians 200

MedCity News

OCTOBER 16, 2023

King said: And so not having that in a single area, single curated type of place makes it very difficult to really gain insights out of that data and to be able to have actionable things for a provider or a physician or a hospital operator to make decisions on how we can improve and better patient care. October 8 was when I saw it in action.

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Healthcare Healthcare Patients Doctors 317

World of DTC Marketing

OCTOBER 20, 2020

J&J’s refusal to release any information regarding a COVID-19 vaccination trial that J&J paused earlier this month comes on the heels of a recent and widely-touted joint pledge of prudence and caution on vaccine trial safety by nine drug companies, including J&J, working on COVID 19 vaccines.

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Pharma Government Physicians Safety 214

Pharma Marketing Network

APRIL 22, 2025

The reality is that physicians, patients, and caregivers are active on platforms like LinkedIn, Twitter (X), Instagram, and even TikTok. Video case studies, physician explainers, and patient journey documentaries all perform well. Twitter (X) Remains relevant for HCP engagement and breaking news.

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Media Marketing Pharma Education 59

MedCepts

NOVEMBER 7, 2017

This article deals on the psychology of selling to physicians. In the medical trade, it is normal for the physician to interact with numerous medical representatives. Normally, a physician would choose and deal with a few reps on a regular basis. The Exceptional Sales Representative and Physician Relationship.

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Physicians Sales Doctors Medical 52

PM360

NOVEMBER 27, 2023

Up to now, drug safety teams have relied primarily on reactive reporting systems for pharmacovigilance (PV) or real-world drug safety monitoring. Physicians must form hypotheses about the AE’s cause and seek information to prove or discredit the hypothesis. Yet, correlation does not signify causation.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 59

Pharmaceutical Technology

APRIL 11, 2023

Oracle company Cerner Enviza and John Snow Labs have collaborated with the US Food and Drug Administration (FDA) for the development of artificial intelligence (AI) tools for drug safety and real-world evidence studies.

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Safety Food and Drug Administration FDA Side effects 59

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? They’re going to go online where they can read the safety warnings that too often than not scare them because they lack context. Is TV the best channel?

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Prescription Doctors Side effects Marketing 249

PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. As we found in our latest physician survey, physicians are actively seeking more information on key topics such as patient affordability, patient eligibility, clinical results, formulary coverage, and more.

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Marketing Physicians Electronics Patients 97

Pharma Marketing Network

APRIL 16, 2025

And as generative AI, real-world evidence, and physician-level targeting reshape the rules, only agile marketers will keep up. Physicians want peer-reviewed studies, mechanism-of-action animations, and case-based outcomes. Every content piece must go through medical, legal, and regulatory review to ensure accuracy and safety.

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Marketing Pharma Networking Education 52

Nixon Gwilt Law

JULY 23, 2024

In the recently released 2025 Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Centers for Medicare & Medicaid Services (CMS) created a new reimbursement pathway for “Digital Mental Health Treatment” (DMHT) devices and services.

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Physicians FDA Safety Management 52

World of DTC Marketing

AUGUST 12, 2022

About 40 percent of drugs fail in preliminary Phase I studies, which assess a drug’s safety in humans and typically cost just $25 million. After all, 90 percent of all drugs that enter human testing fail. But most of these failures occur early and at relatively low costs.

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European Pharmaceutical Review

SEPTEMBER 22, 2022

EBT-101, a CRISPR-Cas9 gene editing system delivered by adenovirus-associated virus vector serotype 9 (AAV9) has been administered to the first individual in a Phase I/II trial designed to establish its safety and efficacy. Biodistribution, pharmacodynamic, and efficacy assessments will also be conducted. “It

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Patients Safety Medicine Physicians 145

Nixon Gwilt Law

JULY 23, 2024

In the recently released 2025 Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Centers for Medicare & Medicaid Services (CMS) created a new reimbursement pathway for “Digital Mental Health Treatment” (DMHT) devices and services.

Physicians 52

Physicians FDA Safety Management 52

Celeritas

SEPTEMBER 26, 2022

Many hospitals want to support their physicians in expanding their expertise by providing useful educational resources. Safety and Security: Geriatricians and Pediatricians mainly manage patients who are either too old or too young to take care of themselves. Now hospitals and elderly homes can ensure the safety of their charges.

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Physicians Patients Medical Management 52

European Pharmaceutical Review

NOVEMBER 7, 2023

The new Phase II data, in addition to existing studies, add to evidence that domvanalimab has a differentiated safety and tolerability profile relative to published data from studies with Fc-enabled anti-TIGIT antibodies.

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Safety Patients Physicians Medical 114

Pharmaceutical Technology

SEPTEMBER 5, 2022

Simpson alleged in a lawsuit filed in the District of New Jersey that Bayer paid kickbacks to physicians and hospitals to prompt them to use Trasylol and Avelox. Additionally, the company was accused of downplaying Trasylol’s safety risks. Later on, the company withdrew Trasylol and Baycol from the market for safety reasons.

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Safety Government Physicians Healthcare 105

Nixon Gwilt Law

AUGUST 2, 2022

CMS will delay the requirement for an in-person visit with the physician/practitioner (and FQHCs/RHCs) within 6 months prior to an initial mental health telehealth service, and again at subsequent intervals for purposes of diagnosis/evaluation/treatment of a mental health disorder.

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European Pharmaceutical Review

FEBRUARY 22, 2023

Today’s approval offers physicians and patients in the EU more flexibility to determine the right treatment plan and enables more patients to potentially benefit from this medicine,” explained Dave Fredrickson, Executive Vice President of AstraZeneca’s Oncology Business Unit.

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Safety Medicine Physicians Food 98

Pharma Marketing Network

MARCH 27, 2025

Tools from providers like eHealthcare Solutions allow for scalable review processes, speeding up campaign approval without sacrificing safety. A physician-focused LinkedIn campaign should look and sound very different from an awareness campaign on Instagram. Still, human oversight is critical. And its moving fast.

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Media Pharma Education Marketing 52

Pharmaceutical Technology

FEBRUARY 20, 2023

Syfovre has been approved for use in people with GA with or without subfoveal involvement and offers dosing flexibility with a regimen of every 25 to 60 days for patients and physicians. Syfovre’s safety profile is well-demonstrated after approximately 12,000 injections over 24 months.

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Food and Drug Administration FDA Physicians Food 98

Legacy MEDSearch

FEBRUARY 28, 2023

In addition, pooled analysis results from the combined primary efficacy endpoint and safety data from RADIANCE SOLO, RADIANCE TRIO, and RADIANCE II were concurrently published in JAMA Cardiology. The study also achieved its primary safety composite outcome with no major adverse events observed. mmHg, compared to a reduction of -1.8

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Networking Medical Physicians Safety 98

European Pharmaceutical Review

OCTOBER 19, 2023

The results presented at EACS complement the results observed in multiple Phase III clinical trials, which demonstrate the sustained efficacy, safety profile, and high barrier to resistance of Biktarvy,” stated Dr Fernando Bognar, Vice President of Global Medical Affairs for HIV at Gilead Sciences.

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Safety Physicians Food Medical 104

European Pharmaceutical Review

FEBRUARY 6, 2023

Other efficacy measures showed significantly improvement: skin thickness (defined by the modified Rodnan Skin Score, mRSS), lung function (percentFVC), physician-reported assessment and quality of life evaluations. The study safety profile of the oral therapy demonstrated that FT011 was safe and well tolerated.

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Physicians Patients Safety Pharmaceutical 98

European Pharmaceutical Review

MARCH 18, 2024

Gardner Family Center for Parkinson’s Disease Research Endowed Chair in UC’s Department of Neurology and Rehabilitation Medicine and a physician at the UC Gardner Neuroscience Institute explained. and Joan A. He noted that this means the treatment dose needs to be increased or administered more often.

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Food and Drug Administration Medicine Physicians Food 98

European Pharmaceutical Review

AUGUST 17, 2023

“We are pleased to join this collaborative effort to develop and assess the safety, immunogenicity, and effectiveness of an adenovirus type 4-based vaccine expressing the SARS-CoV-2 spike protein as a novel approach to the prevention of COVID-19,” commented Dr Peter Wright, infectious disease, and international health physician at Dartmouth Health’s (..)

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Manufacturing Medicine Physicians Safety 98

MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. Selling to private practice doctors is different than selling to healthcare organizations.

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Sales Strategy Medical sales Doctors Sales 98

pharmaphorum

DECEMBER 9, 2022

There was also encouraging safety data observed within a wider group of 92 patients: 3% of patients experienced Grade 3 or higher cytokine release syndrome (CRS) and 8% experienced Grade 3 or higher immune effector cell-associated neurotoxicity syndrome (ICANS). Obe-cel showed comparable expansion and initial persistence (median follow-up 6.4

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Food and Drug Administration Safety Biopharma Patients 98

European Pharmaceutical Review

DECEMBER 6, 2023

Therefore, with data showing that iptacopan is an “efficacious oral treatment with a demonstrated safety profile [this] could be practice-changing for physicians and help relieve burdens experienced by people with PNH,” Dr Pullarkat added. Patients avoiding transfusion: The transfusion avoidance rate was 95.2 percent for anti-C5.

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Food and Drug Administration Patients Physicians Food 108

Pharmaceutical Technology

DECEMBER 7, 2022

GlobalData anticipates that this safety update will likely raise physician and regulator vigilance regarding long-term Dupixent use but is unlikely to impact overall prescribing patterns for the product. This will, however, likely trigger Dupixent’s competitors to look more closely at the safety of their products.

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Side effects Food and Drug Administration Safety Physicians 64

Referral MD

OCTOBER 23, 2024

A patient’s physician or healthcare provider can decide what treatment the patient needs. Patient safety Patient safety is paramount. Level three: If still unsatisfactory, the appeal may go to a neutral party, often a physician with a similar specialty as the appealing doctor. What is prior authorization?

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Healthcare Healthcare Insurance Healthcare Provider 91

Pharma Marketing Network

MAY 12, 2021

Physicians and patients raise legitimate questions and concerns about the safety, effectiveness, and accessibility of telehealth. Wearable technology allows physicians to check in on the health of their patients in between physical office visits. Still though, there are obstacles around a vast adoption of telehealth services.

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Physicians Patients Safety Marketing 59

PM360

SEPTEMBER 15, 2022

In another unique partnership, the American College of Chest Physicians (CHEST) is teaming up with the nonprofit Three Lakes Foundation on an initiative called “Bridging Specialties: Timely Diagnosis for ILD Patients.” But ultimately, you need multiple modes of education across several formats to have the most impact.”.

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