Retail Clinics Are Gaining Momentum As They Vie for Their Piece of the Primary Care Pie
MedCity News
MAY 18, 2023
Retail clinic claims volumes have shot up by 200% in the past five years, according to a new report.
Healthcare’s greater good?
World of DTC Marketing
MARCH 22, 2022
The promise of one-stop, total healthcare was supposed to be led by retailers like Wal*Mart and CVS, but they’re finding out it costs a lot of money to equip and market these facilities. They don’t want to see a different physician every time they have a health issue.
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Like retail, healthcare needs a virtual presence, Mayo Clinic cardiologist says
MedCity News
JULY 28, 2022
Telemedicine delivers the same level of care as in-person, satisfies patients and physicians and drives down healthcare costs, cardiologist Steve Ommen says.
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Nurse Practitioners’ Starting Salaries Are Rising Faster Than Those of Primary Care Physicians
MedCity News
AUGUST 17, 2023
As retail disruptors like CVS, Walgreens and Amazon buy more and more primary care assets, the healthcare industry is seeing an increased demand for physicians and advanced practitioners. Physicians’ starting salaries have remained relatively flat, but their average signing bonus grew.
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The future of healthcare?
World of DTC Marketing
OCTOBER 25, 2021
In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.
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Telehealth, Patient Reviews, and Retailization – 2024 Healthcare Digital Marketing Trends
MedCity News
FEBRUARY 1, 2024
To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.
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Get Ready for HLTH 2024: A Preview Guide
MedCity News
SEPTEMBER 11, 2024
HLTH 2024, scheduled for October 20-23 at the Venetian Expo Center in Las Vegas, will highlight new programming, a physicians roundtable, generative AI, the shifting landscapes of telemedicine, retail health, women’s health, and lots more. The post Get Ready for HLTH 2024: A Preview Guide appeared first on MedCity News.
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Obesity: Is killing us all
World of DTC Marketing
AUGUST 16, 2022
Not only has society turned a blind eye to the problem, but we’ve also reached a level of absurdity where major retailers run ad campaigns called ‘ Fat Girls Can Do Whatever They Want ‘ so they can sell more plus-size clothing. These people hand cards, telling physicians not to weigh them to nurses.
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Use Your Physician Directory to Increase Patient Conversion
LEVO Health
NOVEMBER 1, 2022
One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Having a comprehensive and accessible directory on your website may give your potential patients the retail experience they crave and help boost conversions in the digital age.
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What Primary Care’s “Barnes & Noble Moment” Means for the Future of Digital Health
MedCity News
FEBRUARY 6, 2024
Primary care is essential to living healthier lives, and we need all forms of it, from small local practices to big health systems and retail chains. Ultimately, it’s going to be all primary care hands on deck, working together to make a lasting change for the health of Americans.
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Health consumers: A long way off
World of DTC Marketing
OCTOBER 27, 2020
Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. The emerging health consumer isn’t so much seeking to consume health care. S/he’s in search of health, wellness, and betterment.
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The biggest challenge for healthcare
World of DTC Marketing
MARCH 5, 2022
Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. How can physicians identify and treat patients who are in constant pain and socially alone? Social isolation and loneliness are risk factors for the progression of frailty.
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How COVID-19 Has—and Will Continue to—Transform the Pharmacy
PM360
JULY 26, 2023
KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. And since telehealth was still new to most, being able to connect with pharmacy staff when they couldn’t access their physician office was important. “My
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Technology as a Cure: Alleviating Clinician Burnout, Empowering Pharmacists to Fill Care Gaps This Cold and Flu Season
MedCity News
JANUARY 24, 2024
In 61% of counties with a PCP shortage, there is a high volume of retail pharmacies. It reveals an opportunity for pharmacists, who have the education and training, and are already providing vaccinations, tests and frontline treatments to amplify the impact they can have on providing accessible care in the communities they serve.
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4 Ways to Meet the Needs of an Increasing Health-conscious Audience
PM360
JUNE 29, 2022
Consider the SmartLabel Digital Transparency Initiative, which was created by the Grocery Manufacturers Association and the Food Industry Association under the manufacturing companies’ and retailers’ parity-based entity called the Trading Partner Alliance in 2016. Understand the Changing Retail Strategy Landscape.
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And so pharma profiteers again
World of DTC Marketing
APRIL 14, 2021
8 spot ahead of industries such as retail, transportation, and media, and entertainment. BMS believes they price our medicines based on the value they deliver,” but physicians say the price is too high. Pharma earned a solid No. Quoting the movie Wall Street “how much is enough?”
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9 Healthcare Marketing Trends to Embrace in 2023
Healthcare Success
DECEMBER 6, 2022
Competition from Retail and Telehealth Disruptors Continues to Intensif y. Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind. 9 Healthcare Marketing Trends 2023.
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare
Clarivate
APRIL 24, 2023
Pharmacy giants battle to bulk up with provider group buys CVS Health rattled the healthcare industry when it acquired one of the nation’s top insurers, Aetna, in 2018, and the giant retailer continues to make waves. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.
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14 Ways to Reduce Long Patient Wait Times
Healthcare Success
MAY 31, 2022
To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate. of physicians remain in private practice. In other words, only 26.1% Offer hassle-free online appointment scheduling and rescheduling.
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HCP Perspective on Amazon Care
InCrowd
OCTOBER 25, 2022
In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. Affordability and accessibility to healthcare is something that the healthcare industry is currently struggling with as the shortage of primary-care physicians rises. Let us know on our social media pages!
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New Strategies for the Now Everywhere Point of Care
PM360
APRIL 7, 2023
They can also seek care at retail health clinics associated with their local pharmacy, sign up for subscription/membership-based care such as One Medical, or download care-based apps like BetterHelp or Talkspace. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person.
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Leading patient adherence pharmaceutical companies
Pharmaceutical Technology
SEPTEMBER 7, 2022
They also partner with retail pharmacy chains, pharmacy network aggregators, and consumer behaviour data companies on behalf of pharmaceutical manufacturers to collect data for sourcing patient information. Many companies use artificial intelligence (AI) to enable pharmaceutical manufacturers to overcome barriers to medication adherence.
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Competition in Healthcare is Increasing—Rapidly and Dramatically
Healthcare Success
JUNE 6, 2022
of new and young physicians choose private practice over more stable options like hospitals, health systems, or corporate entities. Larger companies with self-insured plans also leverage this advantage on private physicians, forcing them to deliver services at increasingly competitive (e.g., Avalere Health reports only 26.1%
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Using SDoH to shift from “sick” care to preventive healthcare for chronic diseases
Clarify Health
OCTOBER 2, 2019
Primary care remains strapped with too few physicians who have too little time. Many Americans live in primary care health professional shortage areas , putting additional strain on the 61% of primary care physicians reporting symptoms of burnout. And only a small proportion of their patients are likely screened. The answer is yes.
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How to Stay Compliant with State Drug Price Transparency Reporting
PM360
MARCH 24, 2023
When the states realize that price discovery and competition already exist and that the real mark-ups take place at the pharmacy benefit manager (PBM) and retail pharmacy levels, manufacturers will have to comply and report. Each state has their own required filing method, file formatting, and even file naming conventions.
Leading speciality pharmacies in pharma
Pharmaceutical Technology
SEPTEMBER 8, 2022
Communication and follow-up with the physician. The list includes companies that offer various products and services, including but not limited to: · Special handling services. Adherence management. Benefits investigation. Dispensing of speciality pharmaceuticals and shipping coordination. Patient monitoring for safety and efficacy.
Health System Diversification Trends
Clarify Health
JUNE 9, 2023
It’s something to keep an eye on as it leaves room for innovation between health systems, retail pharmacies, and digital health companies looking to collaborate. Telehealth allows physicians to see more patients. This means that physicians can see more patients in the day but also during off-hours.
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Benefits and Challenges of Telehealth to Consider in Healthcare
Medico Reach
SEPTEMBER 19, 2022
Almost 44% of physicians forecast telehealth use to attend to half of their appointments. Hence, telemedicine is here to stay and grow exponentially, be it in local retail clinics or large-scale healthcare organizations. As you can observe, 65% of physicians did not use telehealth in the pre-pandemic era. Benefits of Telehealth.
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What Does the Future Hold for Point-of-Care Marketing?
PM360
NOVEMBER 21, 2022
More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.
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A Mother’s 20 Years Experience In Medical Device Sales With Dena Lewis
Evolve Your Success
MAY 9, 2023
” The range of what you can do in the ophthalmology space can be anything from more retail-heavy on contact lenses, dry eye devices, and things that you typically deal more with physician office-based products or B2B, and it can be something as involved as surgical. I would call on physicians during the day. Here we go.”
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What healthcare can learn from baseball’s predictive analytics
Clarify Health
JULY 13, 2021
Would it be possible to assess the ‘value’ of any physician relative to others ? Could predictive analytics be used in the same way when it comes to healthcare? And if so, could this improve care delivery? The answer is a clear yes. So what’s possible when big data and the latest analytics technology are brought together?
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Patients Want Efficient Healthcare — Improve the Experience With Unified Data
Salesforce
NOVEMBER 21, 2022
Leaders in retail and consumer goods know that the first step to customer engagement is to know the customer. For physicians, it’s easy to build a direct, personal connection when they meet with a patient in person. Unify data sources to get a complete view. But the buck can’t start and stop in the exam room. Sign up now.
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How to Nail Your Introduction in an Interview
MedReps
AUGUST 9, 2022
Your family – If your mother, father or sibling was a physician or nurse, don’t hesitate to bring it up. It helps make you memorable, especially if you grew up somewhere out of the ordinary like overseas. If the disease of the product you’ll sell runs in the family, that’s also notable. ” Don’t worry.
Addressing the Polypharmacy Problem
PM360
JULY 13, 2023
Look to the Medication Experts to Help with Polypharmacy Reaching prescribers such as physicians is crucial to getting patients on therapy; however, physicians may not have the full view of a patient’s regimen. 14 Plus, 30% of people with chronic conditions do not see a primary care physician at all.
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Why healthcare organizations need business intelligence tools today
Clarify Health
JUNE 8, 2023
Research from Guidehouse (PDF) found that 60% of patients expect their digital experience with healthcare organizations to mirror the digital experience with retail organizations. Physician engagement is another area ripe to spur growth. BI tools can uncover how to best work with them.
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Improving COVID Care Delays: How Pharma Companies Can Help Patients
PM360
SEPTEMBER 15, 2022
Besides the rapid adoption of telehealth for primary care, patients have embraced (and industry has expanded options for) online mental health services; online appointment scheduling and remote registration and check-in; online pharmacies; and retail care. 6 Many months later, in January 2021, major U.S.
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Direct to Patient Healthcare
Healthcare Success
OCTOBER 17, 2024
Which is a professional limited liability company, because as a non-physician, I can't own a medical practice. Lee Aase: which is very much like the administrator, physician, leadership, partnership that we had at Mayo Clinic. Well, the physicians are the leaders. And so we were just growing retail. Lee Aase: Yeah.
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Medical Sales Representative Job Description
Contrarian Sales Techniques
APRIL 19, 2022
In this article, I’ll give you a brief overview of the job description of medical representatives (also known as MR or MSR or Medical Rep) in retail and their responsibilities. To better understand and communicate with physicians' needs, medical sales staff need to be kept informed of news and issues affecting the healthcare industry.
The Customer Is NOT Always Right!
Cesare Ferrari
JUNE 28, 2022
They were early pioneers in retailing and the source of slogans still popular today that emphasize the importance of customer service and customer focus. Considering a specific category of our customers, the physicians; generalizing ; since they are used to speaking with people in need. He is king.” ” John Wanamaker.
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Medical Sales Representative Job Scope
Contrarian Sales Techniques
APRIL 19, 2022
A medical representative is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. To better understand and communicate with physicians' needs, medical sales staff need to be kept informed of news and issues affecting the healthcare industry.
Medical Sales Executive Job Description
Contrarian Sales Techniques
APRIL 26, 2022
A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. To better understand and communicate with physicians' needs, medical sales staff need to be kept informed of news and issues affecting the healthcare industry.
Medical Sales Executive Requirements
Contrarian Sales Techniques
APRIL 26, 2022
A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. To better understand and communicate with physicians' needs, medical sales staff need to be kept informed of news and issues affecting the healthcare industry.
12 New Ways Companies Are Helping to Improve Adherence
PM360
JULY 13, 2023
Drug manufacturers know that patients are discontinuing their medications based on claims data but lack a clear understanding as to why; many companies have been dependent on physician recall and limited surveys to understand these reasons. Until now, these companies have not been able to uncover the reasons for discontinuation.
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Fireside chat with the Chief Strategy Officer at Memorial Hermann about using analytics for precision growth
Clarify Health
APRIL 7, 2022
ie, the physician, and that’s on the pre-acute side. That includes data from the physicians. Feby Abraham, PhD: I think we look at the entire journey of whole health of a patient, whether it is disease specific, or it is disease agnostic. The third question is around consumer experience.
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