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Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. So is the future of HCP marketing digital?

Doctors 286
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Trust, for example, in physicians is still relatively high. Physician trust in the U.S. Physician trust in the U.S. But do doctors trust the system?

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Leading speciality pharmacies in pharma

Pharmaceutical Technology

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Time to rethink the objective of DTC marketing

World of DTC Marketing

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate.

Marketing 155
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Engaging the Audience Hiding in Plain View

PM360

However, as the shortage of MDs accelerates 1 the makeup of the healthcare provider landscape has significantly changed, and the role of the nurse practitioner (NP) and physician assistant (PA) has grown in importance. working independently of MD physicians) is not without some controversy.

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Fewer Prescribers Are Driving NBRx Than You Think—Here’s Why

PM360

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them?

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Best Medical Coding Companies In the USA

Medico Reach

Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. These codes go on to become a vital part of the medical claim. 5 Best Medical Coding Companies in the USA.

Medical 75