World of DTC Marketing

AUGUST 23, 2020

Fourteen percent of US consumers reported lapses in access to or taking their prescription medications. More than three-quarters of physicians say their practice is offering telemedicine visits. ” I spoke to several thought leaders who said they expect a “rush” of patients to their offices once the pandemic metrics improve.

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Evolve Your Success

AUGUST 30, 2022

There are a lot of misconceptions about what it means to work in medical sales, whether in pharmaceutical sales, medical device sales, or diagnostic testing. In this episode, Julia Greenspan debunks the myth of medical device reps in trauma sales and levels the playing field in orthopedic trauma.

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World of DTC Marketing

JANUARY 14, 2021

COVID-19 has stopped almost all in-person detailing by sales reps” . Even though HCPs value their interactions with sales reps, we believe pharma companies will generally have fewer opportunities to engage HCPs one-on-one than before the time of the pandemic. Will digital replace the sales force?

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PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? There is an irreplaceable value of a human in the sales interaction, centering around something technology cant dogarner trust.

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World of DTC Marketing

FEBRUARY 3, 2021

The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” Helping patients extends more than a prescription medication; it means listening and learning how to manage their health issues.

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Pharma Marketing Network

FEBRUARY 17, 2025

Conferences and symposiums, too, are prime avenues to present research and engage with prescribing physicians. Full-page ads with clinical data can drive prescriptions. Here are key methods: Sales Uplift Analysis: Track prescription trends after ad campaigns. A spike in Trulicity prescriptions followed their TV ad blitz.

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Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. In July 2019, the MHRA held up Colonis for sending a letter to physicians advertising the off-label use of the drug in children and those with renal impairment.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Work with vendors to submit quantitative metrics proposals, like reaching a certain percentage of your targeted physicians. Product launches are going to need to be micro-targeted to specific audiences.

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PharmaKinnex

APRIL 18, 2022

Success Guidelines For Pharma Contract Inside Sales Forces April 18, 2022. Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. Inside Sales vs Outside Sales, What is the Difference?

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

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Pharma Marketing Network

OCTOBER 13, 2020

Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?

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Contrarian Sales Techniques

DECEMBER 14, 2022

After the pandemic, many pharma reps shifted to digital sales calls, but the effectiveness of these calls has declined. According to a study conducted by ZoomRx, 44% of healthcare professionals prefer to conduct face-to-face sales meetings with pharmaceutical sales representatives.

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PM360

OCTOBER 25, 2023

However, as the shortage of MDs accelerates 1 the makeup of the healthcare provider landscape has significantly changed, and the role of the nurse practitioner (NP) and physician assistant (PA) has grown in importance. working independently of MD physicians) is not without some controversy.

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World of DTC Marketing

FEBRUARY 17, 2021

Once your brand has launched and new Rx’s are starting to drive sales DTC marketers should not take credit unless they can show that the new Rx’s were driven by DTC and not HCP marketing. Regardless of what you believe, a physician’s recommendation still holds a lot of weight with prescription drugs.

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Media Marketing Patients Prescription 180

Legacy MEDSearch

JUNE 20, 2023

BabySat is a step forward in solving some of these exact challenges by bringing real-time medical grade infant monitoring into the home, while under the supervision of a physician. The post Owlet Announces FDA-Clearance of the First Prescription Pulse Oximetry Sock for Infants appeared first on Legacy MedSearch | Medical Device Recruiters.

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Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid. Paxlovid in the news.

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PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. Consider Prescription Decisions at the Patient Level. Choose a Methodology. Demand Calibration. Conclusion.

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PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. The above factors can yield higher sales, making rare disease drug development extremely lucrative and desirable. The power of inside sales begins here. Inside Sales – A Cost-Effective Solution that Raises Disease Awareness.

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Contrarian Sales Techniques

DECEMBER 15, 2022

During the trial, prosecutors presented evidence that showed that Tondre was a sales representative for Insys Therapeutics, the company that produced and sold Subsys, a drug that is designed to quickly enter the bloodstream and relieve pain in certain cancer patients. million for the prescriptions that Chun wrote for Subsys.

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Contrarian Sales Techniques

APRIL 26, 2022

We’ll go through a brief overview of the requirements for medical sales executive (also known as MSE or Medical Executive or ME in short) and its job description. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience.

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Medical sales Medical Sales Doctors 52

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies.

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Contrarian Sales Techniques

APRIL 19, 2022

A letter of appointment is a contract by a sales organization in which medical representatives can work for customers or dealers with whom they connect. For this reason, many medical sales staffs have a background in medical education, marketing and sales. They are medical agents (i.e.,

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Contrarian Sales Techniques

APRIL 26, 2022

Here’s a brief overview of the job description for medical sales executive (also known as MSE or Medical Executive) and its requirements. The job of a sales executive in the medical industry can vary from employer to employer, as can the requirements for work experience. Medical Sales Executive Job Description 1.

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Contrarian Sales Techniques

APRIL 19, 2022

Here’s a brief overview of the job scope of a medical sales representative (also known as MR or MSR or Medical Rep) and their job description. Job Scope Of A Medical Sales Representative 1. The most effective way to achieve this is to create prescriptions for the company's products from the prescribers they meet.

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Pharma Marketing Network

MARCH 13, 2025

Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends. AI-Powered Email Automation for Pharma Sales Teams AI improves email marketing by: Segmenting HCPs and patients based on engagement history.

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Contrarian Sales Techniques

APRIL 21, 2022

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. In this blog post, we’ll look at everything you need to know about medical sales jobs. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. The problem, though, is in the word — sales reps.

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Doctors Pharma Physicians Prescription 52

MedReps

MAY 17, 2022

For a new medical sales rep, coming up with a pitch can be the toughest part of the job. Wondering how to curate the perfect sales pitch ? The point of a sales pitch is to capture your client’s attention and explain to them why they need your product, all at once. Sales Pitch Dos and Don’ts.

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MedReps

MAY 1, 2023

In order to make sales, they need to be aware of all of the related trends in healthcare, as well as know how to connect those trends to the products they sell. After all, physicians and other medical experts are aware of the trends and need to know how the products being offered fit, so it makes sense to include this information.

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Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. However, for this exploration, we will be using the umbrella term, medical sales representative. So how much do medical sales reps make? In 2023, sales amounted to about 863 million dollars.

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Quantified

JUNE 28, 2022

On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. This means that every moment in front of the physician, virtual or in-person, has never mattered more. 6 Steps to Improving Pharma Sales. 6 Steps to Improving Pharma Sales.

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Rep-Lite

JUNE 28, 2023

Welcome to the world of medical sales, where opportunities abound for those driven to make a difference. In today’s ever-evolving healthcare landscape, the demand for skilled medical sales professionals is skyrocketing. But what sets medical sales apart from other career options?

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Clarivate

JULY 5, 2023

biologics market and reduce prescription drug costs. and European physicians across six specialties, and global pipeline analysis curated by experts to provide insights into the evolving landscape. By end of year, as many as ten adalimumab biosimilars could be on the U.S. In 2022, it made its manufacturer, AbbVie, $21.2bn.

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