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Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. The other issue is a payment to physicians. Physicians listen to other physicians.

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option.

Marketing 285
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Crushing Cancer In Diagnostic Testing Sales With Veronica Vasek

Evolve Your Success

Diagnostic testing sales: where meticulous detail meets the human touch, changing the course of cancer care one relationship at a time. In this special episode for Breast Cancer Awareness Month, Veronica Vasek uncovers the challenges, triumphs, and the vital role that diagnostic sales reps play in the healthcare landscape.

Sales 162
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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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The Importance of Omnichannel Approach for European Physicians

PM360

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

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The Benefits of Using a Physician Database for Sales Pitches

Scott’s Directories

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. One of the best ways to gather information is to use a physician database.

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Making Your National Sales Meeting Count: A Training Leader’s Guide to Success

Quantified

Let’s face it planning a National Sales Meeting (NSM) for life sciences teams can feel like orchestrating a complex clinical trial. There’s nothing like hearing directly from the physicians your teams will be engaging with. You need the right content, good time management, and strong execution.