article thumbnail

Prescription drug marketing misconceptions

World of DTC Marketing

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. The other issue is a payment to physicians. Physicians listen to other physicians.

article thumbnail

Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option.

Marketing 285
article thumbnail

Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

Doctors 286
article thumbnail

The future of healthcare?

World of DTC Marketing

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

article thumbnail

Dear FDA: WTF?

World of DTC Marketing

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

FDA 180
article thumbnail

Amazon’s big gamble

World of DTC Marketing

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. ” At its core is an app and website that members can use to book appointments, track health records and renew prescriptions. So let’s diagnose Amazon’s purchase.

Doctors 283