World of DTC Marketing

JULY 28, 2021

The value proposition to HCP marketers is different from the value proposition that physicians want. They need to use the power of online to connect physicians and share information. When I worked on an Oncology drug, we included a forum where physicians could post questions to thought leaders on the drug.

Physicians 313

Physicians Doctors Side effects Pharma 313

MedCity News

JANUARY 17, 2024

The Medicare physician pay cuts that went into effect January 1 is a “disaster for the profession,” said Dr. Jesse Ehrenfeld, president of the AMA, during an interview at CES 2024. Getting the pay cut reversed is a top priority for the organization.

Physicians 117

Physicians Medical 117

MedCity News

JULY 10, 2024

CMS issued its proposed rule for next year’s Medicare physician fee schedule, revealing plans to cut payment rates by 2.8%. The post Why Industry Groups Are Decrying CMS’ Physician Fee Schedule Proposal appeared first on MedCity News.

Physicians 102

Physicians Medical 102

MedCity News

DECEMBER 12, 2023

The integration of AI into cardiology workflows can help triage care automatically, ensuring the right physicians weigh in on patient data at the right time which may potentially improve clinical outcomes for all patients in need.

Physicians 115

Physicians Patients 115

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. 1ne: Medscape – Still number one with physicians. Up To Date is used worldwide and has is targeted at physicians who want to understand medications and patient outcomes. Here are some options. They advertise 3.7

Doctors 286

Doctors Physicians Pharma reps Pharma Rep 286

MedCity News

AUGUST 5, 2024

While burnout levels may be improving slightly, physicians’ administrative burden still remains a major issue. The post Most Physicians Are Excited About Clinical Documentation AI, Report Shows appeared first on MedCity News.

Physicians 94

Physicians 94

MedCity News

OCTOBER 25, 2023

Johnson & Johnson released research this month showing that its system for robotic-assisted bronchoscopy helped physicians achieve an over 15% improvement in overall diagnostic yield compared to traditional bronchoscopy. This could mean that fewer patients will have to “wait and see” while their cancer potentially gets worse.

Physicians 120

Physicians Patients 120

World of DTC Marketing

JULY 31, 2021

To get accurate information, follow one of the many physicians online. Whenever possible, I have tried to share information from leading physicians to help others understand exactly what’s going on. SUMMARY : People are anxious because of the resurgence of COVID. Unfortunately, there is a lot of false and bad information online.

Media 253

Media Doctors Physicians Medicine 253

World of DTC Marketing

SEPTEMBER 18, 2020

This knowledge gap can manifest feelings of anxiety and uncertainty in people with multiple myeloma, which is counterproductive to having open dialogues with their physician on treatment decisions. That said, patients agreed their physician put them at ease (100%) and provided understandable explanations (96%).

Physicians 259

Physicians Patients Engineering Doctors 259

MedCity News

NOVEMBER 1, 2023

While telemedicine seems to be the ideal solution to this ever-increasing shortage problem, it still has challenges and benefits that need to be considered before deciding to add a telemedicine program of your own.

Physicians 123

Physicians 123

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. While some have seen luck with ePocrates, it’s been my experience that physicians don’t like ads when looking up medical information for patients.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

FEBRUARY 2, 2022

Never mind that physicians have turned against the drug Biogen wants to fight the decision because of their business needs. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast. The question that has to be asked is how will physicians respond to this drug if approved?

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. More importantly, they also need to help physicians decide when an in-person visit is required versus a telehealth session. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Patients Pharma 309

World of DTC Marketing

DECEMBER 11, 2020

Importantly, they want to receive information from trusted sources, namely physicians. Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information.

Physicians 227

Physicians Media Side effects Safety 227

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. ” There is no one answer to that question. No, not at all.

Physicians 213

Physicians Marketing Pharma Leads 213

World of DTC Marketing

DECEMBER 7, 2020

I believe that there are two important issues when it comes to telehealth: 1ne: Can we provide chronic care management through home health services, reducing visits to the physician’s office? 2wo : Will digital health provide better patient outcomes, or hinder open and honest communication between a patient and their physician?

Doctors 245

Doctors Physicians Patients Healthcare 245

Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 218

Marketing Physicians Pharma Healthcare 218

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

Insurance 225

Insurance Patients Doctors Physicians 225

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

Fierce Pharma

JUNE 14, 2024

Each June, the American Society of Clinical Oncology (ASCO) hosts a conference that gathers physicians, researchers and the cancer community to share their latest research on treatments, technologi | In this week's episode of "The Top Line," journalists from Fierce Biotech and Fierce Pharma discuss the most talked-about data drops at (..)

Physicians 207

Physicians Pharma 207

World of DTC Marketing

FEBRUARY 18, 2022

Convenience is a crucial reason, but what do patients consider convenience versus what physicians call convenience? 83% believed the quality of the patient-physician communication was good. 83% believed the quality of the patient-physician communication was good. What about physicians? According to the AMA.

Doctors 247

Doctors Physicians Insurance Medicine 247

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

Side effects 203

Side effects Physicians Insurance Marketing 203

MedCity News

OCTOBER 27, 2023

While some people question how virtual care can be effective without physical touch, it is clear that in-person appointments are not frequently delivering on developing a comprehensive understanding of a patient’s need and holistic health.

Physicians 121

Physicians Patients 121

World of DTC Marketing

NOVEMBER 29, 2021

Working with them has always been a pleasure, and we can always “list match” targeted physicians. Medscape is the daily news page for HCPs, and they are great to work with for reaching targeted physicians. Health care professionals are going digital, and if you want to reach them, the options are growing.

Physicians 173

Physicians Marketing 173

World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Even though pharma companies rotate people in and out of positions a lot some pharma reps have a great relationship with physicians with Oncologists ranking them as an important part of communication with pharm companies.

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

JUNE 2, 2021

Here are some basics: 1ne: Physicians receive a lot of emails and don’t have time to read every one. Only send an email when you have something to say that will interest physicians. Your physician audience should be segmented by parameters that are important to the success of your brand. 100 percent of U.S.

Physicians 180

Physicians Doctors Marketing Sales 180

World of DTC Marketing

FEBRUARY 15, 2021

There is a physician discussion guide, but the key question is, can this discussion be had online, or does it require an office visit? I had a chance to talk to my local physicians group about the product/DTC and they had mixed emotions. Does TV DTC make sense to reach such a small audience?

Physicians 205

Physicians Education Doctors Insurance 205

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

APRIL 20, 2021

Bayer has developed a Google voice assistant for physicians so they ask “hey Google tell me about…” Unfortunately, it’s a waste of money as the vast majority of physicians prefer using online tools and not voice assistants. Bayer’s Google voice assistant is a waste of money.

Pharma 253

Pharma Doctors Physicians Recruitment 253

World of DTC Marketing

MARCH 11, 2021

According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely. Physicians also need to talk with patients in person to determine if what they are saying is true and to what extent. . Evaluating a patient involves a lot more than lab tests and some brief vital signs.

Doctors 180

Doctors Physicians Consulting Pharma 180

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need. This is perhaps the biggest misunderstanding. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues. Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9

Doctors 283

Doctors Prescription Consulting Physicians 283

MedCity News

AUGUST 25, 2024

Hospital leaders agree that this technology reduces physician burnout, as well as allows physicians to have more meaningful and productive interactions with patients. Health systems across the country are launching enterprise-wide deployments of AI-powered clinical documentation tools. appeared first on MedCity News.

Physicians 120

Physicians Patients Medical 120

World of DTC Marketing

AUGUST 25, 2022

Pharma companies have access to some of the best physicians in the country, and they are underutilized when helping patients understand health issues. This also means you must have a content strategy based on listening to patients, nurses, and physicians. So what’s the ROI? The other key thing to remember is the reading level.

Doctors 227

Doctors Media Physicians Pharma 227

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Oncologists, for example, have different relationships with pharma reps than GP physicians.

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Pharma Physicians Pharma reps Pharma Rep 235