World of DTC Marketing

JANUARY 18, 2021

America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. and the U.S.,

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

World of DTC Marketing

AUGUST 23, 2020

Face-to-face meetings between health professionals and pharmaceutical representatives have all but ended and a recent survey of consumers by Medscape reveals that 76% of respondents have had to cancel a dental procedure, and 56% have canceled health screenings. SUMMARY: Should pharma invest in digital to reach physicians?

Doctors 213

Doctors Physicians Pharma Medical 213

Pharma Marketing Network

MARCH 13, 2025

If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement. direct-to-consumer (DTC) pharmaceutical advertising has been a powerful tool for increasing brand awareness and educating patients. Physician testimonials highlighting treatment efficacy.

Pharma 59

Pharma Physicians Education Media 59

European Pharmaceutical Review

SEPTEMBER 21, 2023

Pharmaceutical companies need to work closely with governments and health authorities to find innovative contracting and payment models, such as outcome-based agreements, which consider the clinical and economic value of the treatment to patients, healthcare systems and society. Internet] FDA. cited 2023August].

Pharmaceutical 96

Pharmaceutical Food and Drug Administration Medicine Patients 96

Scott’s Directories

JANUARY 24, 2024

Here, the Manitoba physician directory from MD Select emerges as an indispensable tool, offering unprecedented access to comprehensive data crucial for accurately forecasting physician demands. Specialty Trends: Analyze trends in physician demographics by specialty. Practice Details: Gain insights into practice types (e.g.,

Physicians 52

Physicians Distribution Doctors Recruitment 52

World of DTC Marketing

AUGUST 12, 2022

pharmaceutical companies booked tens of billions of dollars in revenue: Johnson & Johnson ($94 billion), Pfizer ($81 billion), AbbVie ($56 billion), Merck & Co. ($49 Pharmaceutical companies often claim that the research costs of unsuccessful drugs also have to be considered. In 2021 alone, the top U.S.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start. Fund research?

Pharmaceutical 97

Pharmaceutical Education Healthcare Healthcare 97

Impetus Digital

AUGUST 10, 2023

Traditionally, external pharmaceutical meetings such as national advisory boards are held at upscale hotels in large cities, no more than once or twice a year. Last but not least, for smaller biopharma companies especially, the high cost of organizing a single in-person advisory board can make ongoing insight-gathering difficult.

Pharmaceutical 95

Pharmaceutical Transportation Food Biopharma 95

InCrowd

AUGUST 21, 2024

My name is Harrison Smith and I am physician practicing in the coastal southeastern United States. I am married to an emergency medicine physician and we currently have two beautiful and busy toddlers. I am a board certified pulmonary and critical care physician. Can you introduce yourself? What is your specialty?

Medical 130

Medical Physicians Training Medicine 130

Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. This could help to improve the lives of patients and make a real difference in the world.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Pharma companies are increasingly leveraging referral systems through peer ambassador programs, physician-to-physician education, and even digitally enabled patient communities.

Marketing 52

Marketing Pharma Education Physicians 52

MedCity News

JUNE 20, 2023

Medical Affairs teams in the pharmaceutical industry are at the forefront of bridging this gap Biosimilars represent an important therapeutic option in modern healthcare, offering cost-effective alternatives to complex biological drugs. The educational gap among healthcare professionals poses a challenge to their widespread adoption.

Education 243

Education Healthcare Healthcare Medical 243

Scott’s Directories

JULY 12, 2024

In the dynamic world of pharmaceutical sales, having access to accurate and comprehensive information is crucial. This directory provides detailed information on physicians across British Columbia, enabling sales teams to target their efforts more effectively. Look for physicians who specialize in areas relevant to your products.

Pharmaceutical Sales 52

Pharmaceutical Sales Doctors Sales Pharmaceutical 52

PM360

AUGUST 9, 2022

Over the course of his career, Adrian Adams has served as CEO of seven different pharma companies, including Aralez Pharmaceuticals, Auxilium Pharmaceuticals, Inspire Pharmaceuticals, Neurologix, Sepracor, and Kos Pharmaceuticals. Together, those physicians gave us access to about 35% of the market.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

World of DTC Marketing

NOVEMBER 16, 2021

For pharmaceutical companies to serve their HCP customers in relevant, meaningful ways that build direct relationships based on a real value exchange, they need to employ omnichannel marketing, which is fast becoming the standard for providing the most impactful customer experiences across many industries InTouch Group. Why Omnichannel?

Marketing 253

Marketing Doctors Healthcare Healthcare 253

Integrity Solutions

NOVEMBER 13, 2020

As we make our way to the end of this incredibly tumultuous and challenging year, sales teams in pharmaceuticals, biotech, medical device and diagnostic companies are looking to find a firm footing and build back sales. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade.

Healthcare Sales 271

Healthcare Sales Sales Healthcare Healthcare 271

PM360

FEBRUARY 17, 2025

Biosector 2 and Novartis Pharmaceutical Corporation More Than Just Words More Than Just Words is a Novartis commitment to help address disparities in breast cancer care for Black women.

Pharma 52

Pharma Distribution Physicians Leads 52

World of DTC Marketing

JUNE 23, 2021

Therefore, I find it hard to understand how so many physicians could show “strong interest” in prescribing a drug with so many questions vs. answers. I always thought if there were questions about efficacy or treatment, we should be overly cautious and inform our customers (patients). government. government.

FDA 218

FDA Side effects Physicians Patients 218

PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

Healthcare 98

Healthcare Healthcare Physicians Doctors 98

Pharmaceutical Technology

NOVEMBER 25, 2022

Having topped the chart as the most attractive investment target since 2018, AI is a rather versatile technology that can be applied in a wide spectrum of processes in the pharmaceutical value chain, making processes faster and more efficient; eventually saving time and labour costs.

Healthcare 145

Healthcare Healthcare Digital Media Media 145

World of DTC Marketing

MARCH 3, 2022

90% want physician directories available on life sciences and pharmaceutical sites. First, how many patients would be willing to switch doctors to get an Rx, and second how would you maintain this database given physicians’ changing attitudes. INSIGHT : Good luck with that.

Pharma 143

Pharma Doctors Physicians Medical 143

pharmaphorum

NOVEMBER 30, 2022

X4 Pharmaceuticals has announced positive top-line results from a Phase 3 study of its lead investigational therapy, mavorixafor, in people with warts, hypogammaglobulinemia, infections, and myelokathexis (WHIM) syndrome. The post X4 Pharmaceuticals announces positive top-line results for WHIM Syndrome drug appeared first on.

Pharmaceutical 64

Pharmaceutical Safety Physicians Patients 64

Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. I work for an ophthalmology pharmaceutical company. Also, pharmaceutical products. I hope you enjoy this interview.

Medical sales 130

Medical sales Sales Medical Marketing 130

PM360

JULY 26, 2022

In their “Pharma and the connected patient report,” Deloitte suggests that pharma-created portals can add to the patient experience, provide additional support to physicians, and positively impact population health. As it turns out, 43% of physicians believe pharmaceutical companies do a bad job with their digital resources.

Pharma 105

Pharma Patients Physicians Healthcare Provider 105

PM360

JUNE 26, 2023

Despite physicians conducting an average of six professional searches every working day, only 17% of them searched with the words “pharmaceutical manufacturers.” What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

Pharma 96

Pharma Engineering Physicians Pharmaceutical manufacturing 96

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

Media 52

Media Sales Pharma Healthcare 52

Pharmaceutical Technology

DECEMBER 11, 2024

When a room of physicians at ASH 2024 was asked whether they had prescribed a gene therapy in a commercial context, only a handful said yes.

Physicians 105

Physicians 105

MedCity News

MARCH 31, 2025

Engaging in data sharing, observational cohort research, and deeper analysis of available data to yield further insights can drive improved results for patients, making label and cohort extension faster and more robust. The post How Real-World Data Can Support Label Extension And Safer Use Of Novel Therapies appeared first on MedCity News.

Patients 162

Patients Pharmaceutical Physicians 162

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

Networking 98

Networking Media Physicians Marketing 98

Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. Use a mix of: Branded Keywords: Drug names, pharmaceutical companies, or treatment-specific terms.

Pharma 52

Pharma Marketing Networking Healthcare 52

LEVO Health

OCTOBER 9, 2023

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.

Healthcare 98

Healthcare Healthcare Physicians Consulting 98

PM360

OCTOBER 31, 2024

This recognition highlights the pivotal role pharmaceutical companies play in ensuring that patients receive necessary support throughout their treatment. About the Study: Over the past six years, the PURE study has collected insights from nearly 12,000 physicians and their support staff across various specialties.

Patients 52

Patients Education Consulting Healthcare 52

Pharmaceutical Commerce

MARCH 12, 2024

A qualitative study explores how these drugs are impacting these patients’ lives, while digging deeper into the possibility of deprescribing, with insight from primary care physicians.

Physicians 111

Physicians Patients 111

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

Pharmaceutical 52

Pharmaceutical Patients Physicians Consulting 52

World of DTC Marketing

JUNE 3, 2021

Hospital care, surgeries, and pharmaceuticals account for only 20% of health outcomes but consume the great majority of spending. Seek out local providers of primary care who bundle physicians, health coaches, nutrition experts and wellness advice into per-patient subscriptions, covering visits and preventive care.

Insurance 198

Insurance Education Electronics Prescription 198

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . The updated guidance still mandates a patient to be referred to a physician or other healthcare professionals if this information is not available.

Food and Drug Administration 111

Food and Drug Administration Physicians Medical Prescription 111