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Aspirational phrases such as “partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. This raises the questions of an organization’s ability to pivot.
Aspirational phrases such as ” partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. This raises the questions of an organization’s ability to pivot.
Aspirational phrases like “partnership value” and “patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. Pharmaceutical commercial and brand teams alike are not exactly known for being nimble and adaptable in times of change.
Aspirational phrases like ” partnership value” and ” patient-centric approaches” have seeped their way into the planning conversation for years but with marginal impact on most product-focused launch strategies. Until now, this critical change has been partially, (or in a few sad cases), completely ignored.
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