The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022
PM360
AUGUST 29, 2022
Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Affordability is key for Rx advertisers.
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