World of DTC Marketing
APRIL 14, 2021
Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions. The argument is that this is the only way to cover research and development (R&D) cost for new drugs. The best prospects are drugs targeted at patients who are high-value and who will use the drugs long term.
Pharma Marketing Network
MAY 3, 2023
Pharmaceutical research and development: what do we get for all that money? Industry-sponsored clinical research: a broken system. Powerful medicines: the benefits, risks, and costs of prescription drugs. W., & Lexchin, J. British medical journal, 344, e4348. Fugh-Berman, A.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Contrarian Sales Techniques
FEBRUARY 29, 2024
prescription drugs, medical devices), or specific companies. Utilize job boards: Explore dedicated job boards within the pharmaceutical industry, such as Pharmajobs, Medzilla, and BioSpace, alongside general job boards like LinkedIn and Indeed. This could include therapeutic areas (e.g., oncology, cardiology), product types (e.g.,
Pharmaceutical Technology
JULY 23, 2008
.” While Pfizer is currently testing 18 medicines targeted against pancreatic, breast and lung cancers, figures released by the Pharmaceutical Research and Manufacturers of America [PhRMA] in April 2008 reveal that research companies are currently testing a record-breaking 750 experimental cancer drugs in America alone.
World of DTC Marketing
AUGUST 16, 2021
SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 The Pharmaceutical Research and Manufacturers of America raised nearly $527 million last year and spent roughly $506 million, new tax returns obtained by OpenSecrets reveal.
World of DTC Marketing
NOVEMBER 3, 2021
12 of the 16 most profitable companies in Q2 were pharmaceutical firms. Recent TV ads — paid for by PhRMA, the Pharmaceutical Research and Manufacturers of America trade association — raise a familiar claim in debates about changing Medicare: rationing. This theme should sound familiar. But it’s a lie.
World of DTC Marketing
JANUARY 27, 2022
According to the federal Centers for Medicaid and Medicare Services, our federal government spent $298 billion on prescription drugs at that time. March-in rights under Bayh-Dole have never been invoked, no doubt because the Pharmaceutical Research and Manufacturers of America, or PhRMA, has made clear that it would litigate.
Expert insights. Personalized for you.
191 
Let's personalize your content