World of DTC Marketing

OCTOBER 22, 2020

As people move up the pharma ladder, their work often revolves around internal management issues, training, and endless meetings to motivate their employees rather than focus on patients. Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard.

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Management Pharma Patients Healthcare 207

Quantified

FEBRUARY 20, 2025

When the pandemic forced teams to shift away from in-person meetings, pharmaceutical sales training leaders had to rethink how they prepared reps for conversations with healthcare professionals. Virtual and hybrid learning models, once considered secondary to live training, quickly became essential.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Infuse Medical

MARCH 1, 2023

THE FUTURE IS NOW The future of Life Science training hinges on several very recent developments in immersive learning and other related modalities which have greatly affected the viability of fully immersive virtual reality training programs that are changing the landscape of training forever. So what is Immersive Learning?

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Training Education Leads Sales 130

Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. But how does referral marketing work in a highly regulated industry like pharma? This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook.

Marketing 52

Marketing Pharma Education Physicians 52

Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Pharma marketers need to consider their audiences not just as prescribers and patients, but as digital users with evolving expectations.

Marketing 52

Marketing Pharma Media Networking 52

Fierce Pharma

OCTOBER 20, 2023

Rater qualification and training play a crucial role in the success of clinical trials. Embracing standardized training methodologies and leveraging technology solutions can lead to more consistent, efficient, and inclusive trials.

Training 130

Training Leads 130

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

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Pharma Physicians Education Media 59

Fierce Pharma

APRIL 13, 2023

Clinical Trial Training Delivery for Remote Audiences mteefey Thu, 04/13/2023 - 11:35

Training 130

Training 130

Impetus Digital

OCTOBER 29, 2024

Pharma-exclusive Webinar: Next-gen Virtual Tools for Education & Learning in the Life Sciences About the webinar Join us for one of three webinar sessions, tailored exclusively for Pharma leaders. Discover innovative methods and technologies designed to elevate training and educational programs to unprecedented levels.

Education 102

Education Training Professional Services Medical 102

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

Marketing 52

Marketing Pharma Medical Ethics 52

pharmaphorum

NOVEMBER 17, 2022

In this webinar, brought to you by Complete HealthVizion, three experts on MSL training will discuss the current challenges and opportunities for MSLs, the skills they need to meet those challenges, and new strategies and technologies that can be used to impart those skills. About the panel.

Training 115

Training Digital Media Medical Media 115

Fierce Pharma

NOVEMBER 27, 2023

THIS IS WHERE THE TEXT OF THE ARTICLE WILL BE. | The introduction that will be displayed in the newsletter.

Training 142

Training 142

Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. CLM isnt merely about collecting data; its about leveraging it to create meaningful connections while adhering to strict pharma compliance standards. Heres how CLM fosters personalization in pharma marketing: 1.

Marketing 52

Marketing Pharma CRM Sales 52

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. However, if you’re new to pharmaceuticals, and more importantly, new to sales, you may benefit from all that pharmaceutical sales training offers. Other Training Programs.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

MedCity News

APRIL 4, 2023

Now all Zócalo patients have access to Cost Plus Drugs’ prescriptions, and the provider’s community health workers have been trained to help walk patients through the process of obtaining medications through the pharmacy.

Medical 296

Medical Prescription Patients Training 296

Impetus Digital

MARCH 6, 2025

Gamification has been shown to enhance engagement, motivation, and knowledge retention, making it an effective strategy for training medical professionals. Gamification in Medical Education Gamification in medical education and training can look very different depending on the approach taken.

Education 89

Education Medical Training Healthcare 89

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

Media 52

Media Sales Pharma Healthcare 52

Quantified

MARCH 5, 2025

Sales teams today need training that feels real, moves fast, and delivers measurable results. Related: How AI and Innovation Are Reshaping Pharma Sales Training in 2025 More Realistic AI Sales Role Play: Training That Feels Like the Real Thing Sales reps learn best when their training mirrors real-life conversations.

Training 81

Training Sales Strategy Sales Sales process 81

Close-Up CRM

JANUARY 21, 2025

The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This not only improves engagement but also positions the pharma company as a valuable partner in the healthcare ecosystem.

CRM 52

CRM Sales Pharma Competition 52

Quantified

MAY 2, 2024

In response, forward-thinking corporate decision-makers nationwide are turning to cutting-edge pharma sales AI training to optimize the impact of every human interaction. AI-supported training platforms offering life-like detailing simulations, on the other hand, are designed to assess human interactions objectively.

Training 52

Training Sales Pharma Sales Management 52

World of DTC Marketing

DECEMBER 15, 2020

To stay in touch with children, grandchildren, and friends, the 65+ population underwent rapid and forced training on video hardware and software. When it comes to telehealth, there are endless opportunities to partner with HCPs, but pharma has to be part of the solution and can’t gink in terms of “marketing” to patients.

Doctors 309

Doctors Physicians Patients Pharma 309

PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. How should leading pharma companies respond? Pharma Responds with Increasingly Complex KAM Strategies. The Importance of Large, Organized Customers.

Key account management 117

Key account management Pharma Management Manufacturing 117

Quantified

DECEMBER 31, 2024

The metrics don’t lie: AI-powered role play is transforming sales training by helping teams, both in pharma and other industries, scale their impact. ” If that sounds contradictory, it reflects reality: our research shows that commercial leaders, trainers, and reps have an iffy relationship with role-play and training.

Sales 52

Sales Training Pharma Healthcare Provider 52

pharmaphorum

AUGUST 4, 2022

Training and development. Staff development and training programmes were largely on pause during the pandemic. However, demand for training has risen significantly since the start of this year as restrictions ease around the world. Harness technology. Embrace mobile learning.

Recruitment 98

Recruitment Training Pharma Pharmaceutical manufacturing 98

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. At 99% of pharma companies, that's a huge no-no. At 99% of pharma companies, that’s a huge no-no. Click to Tweet. So, where does Biogen go from here?

Marketing 253

Marketing Sales Pharma Management 253

Pharma Marketing Network

MARCH 25, 2022

5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Including caregiver insights and creating specific caregiver materials in the product development cycle is a good place for pharma to engage caregivers. Sunny White.

Pharma 98

Pharma Education Training Transportation 98

PharmaVoice

APRIL 11, 2023

The founder and CEO for the Accreditation Council for Medical Affairs is increasing accountability in pharma by emphasizing training, standards and ethics in medical affairs.

Ethics 130

Ethics Training Medical Pharma 130

pharmaphorum

JULY 15, 2024

Destiny Pharma has joined a growing list of UK biotech companies seeking to delist from the AIM exchange and return to private ownership

Training 59

Training Pharma 59

Quantified

APRIL 23, 2024

Workplaces that don’t provide employee training suffer. Organizations that provide training can correct these problems by investing in employees, giving them the resources to do their jobs successfully, and helping them deepen their skills for internal promotions or specializations. Consider the following common occurrences.

Training 52

Training Sales Pharma Management 52

European Pharmaceutical Review

OCTOBER 5, 2022

Drug repurposing pilot to support not-for-profit organisations and academia… The post Collaborations between pharma and academia increase appeared first on European Pharmaceutical Review. The survey used anonymous data to evaluate collaboration trends among academic organisations and key players in the industry.

Pharma 104

Pharma Training Networking Pharmaceutical 104

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Meanwhile, you are more likely to complete Navy SEAL training than click on a banner ad. Pharma websites continue to have the highest bounce rates of any industry.

Marketing 196

Marketing Sales pitches Pharma Media 196

Contrarian Sales Techniques

NOVEMBER 22, 2024

Here are 10 little-known facts about working as a medical sales rep in a local generic pharma company—and what you can expect from this dynamic and rewarding role. If your product isn’t listed, you might still have an opportunity if it fills a specific niche for research or student training.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

World of DTC Marketing

AUGUST 29, 2022

Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap. Most physicians are trained in medicine and rely on their experiences to understand patients. Geometric shapes on a gray background. Business building concept.

Side effects 203

Side effects Physicians Insurance Marketing 203

eMediWrite

JUNE 21, 2022

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. From a general perspective, despite large gains in site traffic (+16%), pharma website engagement rates were down.

Pharma 98

Pharma Marketing Distribution Leads 98

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Having strong CSR messaging can help throughout the employee journey, beginning in the recruiting cycle and extending to onboarding, training, and continuous programming to drive employee awareness and engagement. What is Big Pharma doing to tackle climate change?

Pharma 103

Pharma Ethics Recruitment Government 103