World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The posts that led to the highest engagement were around potential side effects. ” 2wo: “Try this.”

Media 294

Media Prescription Side effects Medical 294

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Influencers have already been talking about pharma. The post Influencer marketing in pharma. bil­lion in 2021.

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Marketing Pharma Side effects Media 192

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. Want proof? 3d render ). 2wo : Use images of real people.

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Pharma Side effects Sales Patients 186

World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. Pharma could lose $1 trillion in sales over a decade and still be the most profitable industry in the nation. There it was again.

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Pharma Side effects Marketing Sales 218

MedCity News

OCTOBER 23, 2024

For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.

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Side effects Healthcare Provider Education Healthcare 304

World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. That’s an increase of 4.8%

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Pharma Side effects Prescription Doctors 217

MedCity News

MARCH 22, 2024

Corticosteroids are a standard first-line treatment for Duchenne muscular dystrophy, but these drugs have many side effects. FDA approval of Italfarmaco’s Duvyzat is the first nonsteroidal drug to pass the agency’s regulatory bar for treating this rare disease.

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Side effects FDA Patients Biopharma 298

Fierce Pharma

DECEMBER 9, 2023

But these immunotherapies also come with various potentially dangerous side effects. | A new study examined side effect reports of BMCA immunotherapies from the FDA Adverse Event Reporting System, hoping to help inform doctors in their treatment decisions.

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Side effects FDA Safety Doctors 254

Fierce Pharma

JANUARY 5, 2024

Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one of them suicide ideation—a study of medi | Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one (..)

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Side effects Medicine FDA Medical 282

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

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Side effects Media Pharma Marketing 297

Teachntest

SEPTEMBER 7, 2022

Advertisement Ceriz Tablet Uses, Benefits & Side Effects PRODUCT INTRODUCTION Ceriz Tablet belongs to the class of drugs known as antihistamines. The Ceriz … Ceriz Tablet Uses, Benefits & Side Effects Read More » It relieves runny nose, watery eyes, sneezing, and itching.

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Side effects Pharma 83

Teachntest

SEPTEMBER 8, 2022

Advertisement Dipane Tablets Uses, Benefits & Side Effects Dipane Tablet is a pain-relieving medicine containing Diclofenac and Paracetamol. The Dipane Tablet must … Dipane Tablets-Uses, Benefits & Side Effects (2022) Read More »

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Side effects Medicine Pharma 85

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. Some within pharma has worked at so many jobs their resume reads like a list of pharma companies.

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Pharma Side effects Distribution Consulting 215

Fierce Pharma

JANUARY 4, 2024

Could cautions about more common side effects soon be added to the labels of popular treatments such as Novo’s Ozempic and Lilly’s Mounjaro? . | Use of Novo Nordisk and Eli Lilly’s popular diabetes and weight loss drugs come with warnings about a rare intestinal blockage condition called ileus.

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Side effects FDA Patients 324

MedCity News

APRIL 18, 2023

Acquiring Bellus Health gives GSK a drug for recurrent chronic cough that could offer a better side effect profile compared to a Merck drug that addresses the same target. Bayer was also pursuing the target, but stopped work on its drug candidate last year.

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Side effects Biopharma Pharma 276

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

Pharma 180

Pharma Side effects FDA Marketing 180

Fierce Pharma

SEPTEMBER 28, 2023

While GLP-1 drugs from Novo Nordisk and Eli Lilly are believed to be relatively free of serious side effects, a few problems have emerged as the treatments have gained wider and longer-term use.

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Side effects FDA 264

MedCity News

NOVEMBER 21, 2022

The deal gives the pharmaceutical giant a small molecule that could provide an alternative to a class of drugs that introduce dangerous side effects. Merck is acquiring Imago BioSciences, a clinical-stage biotech whose lead drug is in development for myelofibrosis and other blood cancers.

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Side effects Leads Pharmaceutical Biopharma 264

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. When examing pharma DTC a lot has changed from the model of awareness to Rx. 6ix: When the media promotes your product based on false information, pharma marketers need to be ready to respond.

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Side effects Media Marketing Doctors 226

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

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Marketing Pharma Media Side effects 183

World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re going online to learn about side effects, costs, and benefits.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

JULY 28, 2021

But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Why has pharma become less important? Pharma needs to learn more from sites like Medscape, Sermo, and ePocrates.

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Physicians Doctors Side effects Pharma 313

World of DTC Marketing

MAY 16, 2022

Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. According to Lilly side, the effects include “Mounjaro may cause tumors in the thyroid, including thyroid cancer and Inflammation of the pancreas (pancreatitis).”

Food and Drug Administration 218

Food and Drug Administration Side effects Pharma Patients 218

MedCity News

AUGUST 12, 2022

Liver complications are a known side effect risk of Zolgensma and other genetic medicines that are delivered by engineered viruses. The two deaths reported following treatment with Novartis’s Zolgensma mark the first fatal cases of acute liver failure associated with the gene therapy.

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Side effects Engineering Patients Medicine 246

World of DTC Marketing

FEBRUARY 4, 2021

Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. This week I had a long talk with someone who has been working in pharma R&D for over 30 years about Covid vaccines. COVID Dashboards. Here are some points.

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Pharma Food and Drug Administration Side effects Safety 180

World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

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Pharma Side effects Marketing Management 155

Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Management Pharma Marketing Prescription 52

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

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Pharma Medical Side effects FDA 180

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. Every pharma CEO should require that every employee has a KRA on focusing on patients.

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Pharma Insurance Media Side effects 194

Teachntest

SEPTEMBER 12, 2022

It’s best to take an O2 Tablet … O2 Tablets- Uses, Benefits and Side Effects (2022) Read More » It works well to treat a wide variety of bacterial infections, including those in the teeth, lungs, digestive tract, urinary tract, and genital tract.

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Side effects Pharma 73

Pharma Marketing Network

NOVEMBER 15, 2024

But with strict regulations and evolving consumer expectations, how do pharma brands navigate the digital landscape effectively? Pharma professionals should take the time to research and segment their audience. Both are critical components of effective social media marketing strategies. Why It Works: People trust people.

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Media Marketing Pharma Medical 52

Pharma Marketing Network

NOVEMBER 15, 2024

In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. Why PPC Matters in Pharma Marketing Why invest in PPC? Compliance and Regulatory Considerations Pharma marketing is heavily regulated, and PPC is no exception. PPC does just that. Simple: visibility.

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Marketing Pharma Side effects Medical 52