Close-Up CRM
JANUARY 21, 2025
The Role of AI in CRM: Transforming Pharma Sales AI in CRM is revolutionizing the way pharmaceutical companies interact with healthcare professionals (HCPs), patients, and other stakeholders. This allows sales representatives to focus on high-value opportunities and tailor their strategies accordingly.
World of DTC Marketing
JANUARY 21, 2021
Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. ” The answers don’t shock me anymore, which indicates that pharma sees their website as just a sales tool.
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Infuse Medical
SEPTEMBER 3, 2024
Real-World Applications Pharmaceutical sales teams are increasingly turning to Showpad to elevate their performance in an ever-competitive industry. A prime example is a leading pharmaceutical company that integrated Showpad into its sales enablement strategy.
Close-Up CRM
NOVEMBER 8, 2024
The Pharma CRM should be data agnostic allowing companies to leverage all their internal and external data to empower reps’ strategic decisions in the field. CRM solutions that have legal or competitive reasons not allowing agnostic 3rd party data should be a consideration when selecting the right CRM for your pharma business.
Healthcare Success
OCTOBER 30, 2024
Learn about the evolving role of influencer marketing—from primarily long-form written blog content to video-focused platforms like TikTok—and why it should be integrated into your broader healthcare marketing strategy, rather than just serving as a direct sales tool or a means to enhance SEO. Why is that a myth to you like, you know?
Pharma Marketing Network
OCTOBER 5, 2020
Companies will have to change the mindset of their sales organizations in order to move forward. Now, in this digital first or digital only world, we have to reconsider how all sales tools are used and especially how they support virtual meetings.
Cesare Ferrari
MARCH 17, 2023
This marketing is a powerful form of promotion as customers trust their peers over traditional marketing and sales tools. Therefore, medical device and pharma companies should find ways to encourage and develop this form of marketing through customer satisfaction, reaching customer delight.
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