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From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pandemic and has significant implications for pharma & their patients vs. their customers.
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I started looking around to see if this technology existed. I talked to a lot of people in medical and pharma. It’s salespeople that are new to medical, pharma, dental, or eye care. When you are in medical or pharma, one of the most frustrating things is not knowing all the customers. Nobody knew of anything.
For those people in tech that are thinking about getting into medical sales, what is the biggest thing you tell them to keep in mind? What kind of med sales are you going to get into? Are you going to get into device, biotech, or pharma? There are a couple of things you have to look at.
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