Pharma Marketing Network
APRIL 2, 2025
Introduction If the past few years have taught pharma marketers anything, it’s that agility, data, and digital-first thinking aren’t just buzzwordsthey’re survival tactics. Marketing in pharma has undergone a radical shift, propelled by digital transformation, patient-centric demands, and evolving regulatory landscapes.
Pharma Marketing Network
FEBRUARY 17, 2025
2 Key Factors to Consider When Choosing a Partner 3 Strategies for Evaluating Pharma Marketing Companies 4 Measuring Success and Building Long-Term Partnerships Why Partner with a Pharmaceutical Marketing Company? Regulatory and Compliance Knowledge Pharma marketing has unique rulesdoes the agency understand them?
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World of DTC Marketing
FEBRUARY 25, 2022
It was a move, in their minds, from fast-moving biotech to a bureaucratic, slow-moving big pharma company. It’s doubtful, given the sales of Celgene products, one of which is coming off-patent soon, have not lived up to their “sales pitch.” The culture between the two companies is hugely different.
World of DTC Marketing
APRIL 6, 2022
Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma websites continue to have the highest bounce rates of any industry. Challenge 4 – LACK OF TALENT – Good marketing people leave pharma in droves.
Pharmaceutical Representative Training
MARCH 17, 2025
The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.
World of DTC Marketing
OCTOBER 12, 2020
Pharma marketers need to go where patients are going but that does not mean they have permission to interrupt employees while they are online for healthcare. The sales pitch needs to be replaced with the educational information and overcoming mistrust in new drug approvals is also a needed strategy.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. For any pharma organization sitting on the sidelines, “ waiting for the storm to pass ,” our message is clear.
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