World of DTC Marketing

FEBRUARY 9, 2021

6ix: Safety information needs context. In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” Our groups thought pharma websites had a lot of credibility especially when our moderator informed them that the website had been approved by the FDA.

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Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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World of DTC Marketing

JULY 21, 2021

3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” ” Patients want to understand how the drug works and the potential side effects before starting therapy.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. This intent-driven nature gives pharma companies a distinct advantagereaching consumers when theyre most receptive.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. So, how can pharma marketing teams maximize the impact of their Google Ads while staying compliant?

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Pharma Marketing Network

MARCH 5, 2025

But heres the challenge pharma PPC isnt like other industries. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The Power of Paid Search in Pharma Instant Visibility: Organic SEO takes time. Thats where PPC advertising strategies come into play.

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World of DTC Marketing

DECEMBER 23, 2020

What are the side effects? While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. That belief is out the window. Today people go online to learn more about the drug. Is it covered by my insurance?

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European Pharmaceutical Review

DECEMBER 7, 2022

state the therapy could help reduce side effects and safety concerns. The study which similarly had patients receiving ivonescimab plus chemotherapy as their first line therapy for metastatic disease was considered to have demonstrated a tolerable safety profile and a low discontinuation rate for adverse events (AEs).

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Supply Chain Management Due to geopolitical and climate-related challenges , Pharma supply chain disruptions are becoming increasingly common and complex.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. In conclusion, navigating the regulatory environment of pharmaceutical marketing requires a delicate balance between patient safety and industry innovation.

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PM360

NOVEMBER 29, 2022

Drug labels hold value for life sciences companies because they are rich, extensive documents that can be used across labeling, regulatory, safety, and medical affairs. Example: Top Pharma Company Using NLP to Explore Drug Label Data. Food and Drug Administration (FDA) or European Medicines Agency (EMA).

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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Pharmaceutical Technology

FEBRUARY 17, 2023

In January, amidst calls to improve patient safety by optimizing licensed drug formulations, the FDA released a draft guidance that signalled a departure from the most commonly used method of identifying a new therapy’s ideal dosage. The focus on identifying the ideal drug dosage is not new.

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Pharmaceutical Technology

FEBRUARY 26, 2023

This is largely due to the FDA’s rigorous approach to the safety of microbiome therapeutics, which has manifested in clinical holds, resulting in delays that have dimmed the enthusiasm in the space in recent times. While the French MaaT Pharma has submitted further information to the FDA, its trial remains on hold.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Pharmaceutical Technology has listed the top speciality pharmacies in pharma based on its intel, insights, and decades of experience in the sector. Patient education and medication adverse effect counselling.

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Eversana Intouch

MARCH 13, 2024

Consequently, there’s a strong collective yearning for experiences that evoke the desire to savor and provoke wonder, discovery, and fascination, while feeling rooted in our shared humanity — offering safety and healing. The “ugly” aspects, the side effects, and the unpleasant truths are all concealed. It’s time for a change.

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European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. They detail the medication’s intended use, proper administration, potential side effects and precautions. percent as EU average with some Member States as high as 25 percent).

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Pharmaceutical Representative Training

JANUARY 8, 2025

Without this information, providers cant ensure the safety or efficacy of the medications they prescribe. The rep also elaborates on this concern with clinical trial results showing no significant side effects in older adults due to prolonged drug concentrations or toxicities. Pharma Sales. Pharma Sales Training.

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Quantified

MAY 2, 2024

In response, forward-thinking corporate decision-makers nationwide are turning to cutting-edge pharma sales AI training to optimize the impact of every human interaction. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

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European Pharmaceutical Review

AUGUST 14, 2023

Swedish pharmaceutical company Vicore Pharma is developing treatments for diseases where the angiotensin II type 2 receptor (AT2R) has a central role in stopping and reversing disease pathology and where there is a large unmet medical need. The company’s lead candidate, C21, is an angiotensin II type 2 receptor agonist (ATRAG).

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. The increased use of biosimilars has the potential to result in significant cost savings for the U.S. healthcare system but we haven’t seen widespread acceptance by doctors and patients.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

They may have valid concerns about the product’s cost, potential side effects, or its suitability for their patients. There are four main categories of objections, known as PETE: Price, Effort, Time, and Effectiveness. Secondly, budget constraints are also a common objection in pharma sales. link] Training, S.

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Pharmaceutical Technology

JANUARY 22, 2023

Amgen buying Horizon Therapeutics and Ipsen ’s acquisition of Albireo Pharma show an increased appetite for investment in therapies for rare diseases. Dr. Jerry Mendell, MD, professor of paediatrics and neurology at the Ohio State University College of Medicine, is optimistic for its approval and says the drug has a good safety profile.

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Contrarian Sales Techniques

FEBRUARY 25, 2023

This includes potential side effects or adverse reactions to medications. Clinical studies play an essential role in determining the safety and efficacy of new drugs before they can be approved for the public. This is before a drug can be approved for public use.

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European Pharmaceutical Review

DECEMBER 27, 2023

Second, the production and delivery of CAR T cells necessitates close collaboration between the pharma industry and academic (usually transplant) departments. 10 Benefits of point-of-care CAR T-cell therapy Even after validation of the efficacy and safety of the therapy, two critical challenges remained – affordability and accessibility.

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Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. For example, a pharmaceutical company could create a blog post about a new drug that it is developing.

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Pharmaceutical Technology

JUNE 15, 2023

But before pharmaceutical companies can go to market with a breakthrough drug, they need to ensure safety and efficacy through clinical trials. Pharma R&D teams are solving this problem by leveraging the power of artificial intelligence (AI) in clinical trials to save time and money. Food and Drug Administration approval.

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Contrarian Sales Techniques

JANUARY 25, 2023

This includes in-depth knowledge of the science behind the products, as well as their indications, contraindications, and potential side effects. It is also a matter of patient safety, as providing accurate information helps the healthcare provider to make the best decision for the patient.

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Pharma Leaders

JUNE 14, 2023

It offers dual advantage of providing a longer duration of pain relief, with less systemic side effects, stated the company. The company is advancing its ongoing Phase II trial, which has been designed for evaluating the efficacy and safety of EP-104IAR as a treatment candidate for knee OA. According to the U.S.

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Pharma Leaders

APRIL 19, 2023

Diarrhea was the most common side effect using Xphozah in clinical trials. The Phase III trials were designed to assess the efficacy and safety of Xphozah. It has a new action mechanism and acts locally in the gut to inhibit the sodium hydrogen exchanger 3 (NHE3).

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Food and Drug Administration FDA Side effects Food 52

pharmaphorum

AUGUST 8, 2022

Karuna Therapeutics has unveiled positive topline results from its phase 3 EMERGENT-2 trial evaluating the efficacy, safety, and tolerability of its lead investigational therapy, KarXT (xanomeline-trospium), in adults with schizophrenia.

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PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

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PM360

AUGUST 9, 2022

Pharma Manufacturer Solutions. 1 GoodRx’s partnerships with pharma manufacturers and other key stakeholders in the healthcare industry enable them to offer discounts which have helped patients fill at least 80 million prescriptions that they otherwise could not afford. Aaron Crittenden. GM of Manufacturer Solutions.

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Contrarian Sales Techniques

MAY 17, 2024

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. Back then, training was heavily focused on product knowledge.

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Training Pharmaceutical Ethics Healthcare Provider 52

Contrarian Sales Techniques

JANUARY 27, 2023

It can be challenging when you find yourself promoting products that seem to contradict each other, as it can raise questions about the effectiveness and safety of the products you're selling. However, it's important to understand that they work differently, have different side effects and are regulated differently.

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