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In Zetia antitrust case, Merck and Glenmark ink deals with 2 plaintiff groups as retailers hold out

Fierce Pharma

In Zetia antitrust case, Merck and Glenmark ink deals with 2 plaintiff groups as retailers hold out fkansteiner Fri, 04/21/2023 - 08:53

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PhRMA lies to protect pharma profits

World of DTC Marketing

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. The online retailer spends about $20 billion a year on R&D, despite being renowned for low prices and low profits. It’s Amazon.

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The perfect storm is coming for pharma

World of DTC Marketing

Retail price increases for widely used brand name prescription drugs consistently exceeded the rate of general inflation between 2006 and 2020. In 2020, retail prices for 260 brand-name prescription drugs widely used by older adults increased by an average of 2.9 The post The perfect storm is coming for pharma.

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And so pharma profiteers again

World of DTC Marketing

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. 8 spot ahead of industries such as retail, transportation, and media, and entertainment. The post And so pharma profiteers again.

Pharma 147
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The future of healthcare?

World of DTC Marketing

In my opinion, these total urgent care centers will be springing up throughout the US and could even be branded under retailers like Wal*Mart or Target. Where does pharma fit in? The most important touchpoint for pharma continues to be product websites, but there is no indication that pharma understands this.

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DTC forecasts are not really that reliable

World of DTC Marketing

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% One area I do agree with them is that “healthcare and pharma will make up 7.1% to reach $9.53

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Leading retail pharmacies in pharma

Pharmaceutical Technology

Increasing diagnosis of chronic diseases is expected to lead to fast growth in retail pharmacies. The rising incidence of long-standing diseases such as hypertension, diabetes, cardiovascular diseases, and cancer requires prolonged medication and, thus, drives the growth and need for retail pharmacies in the market. Speciality care.

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