Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

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Pharma Marketing Network

APRIL 17, 2025

With geopolitical volatility sparking new tariff threats and mounting legislative scrutiny over pharmaceutical television ads, pharma digital ad spend is experiencing a noticeable surge. Now, its becoming the central focus of pharmas future-forward ad strategy. The current shift isn’t just reactiveits strategic. Proposed U.S.

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Pharma Networking Marketing Media 59

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. I expect that to continue. ” They go online to learn more.

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Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Instead of trying to find new sources of identity, pharma marketers don’t have to look far to replace audience-based targeting. Premium Placement Quality Allows Creative to Shine.

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Pharma Marketing Network

MARCH 16, 2025

Paid social media advertising offers precise audience targeting, real-time analytics, and measurable engagement , making it an essential tool in modern pharma marketing. For pharma marketers, paid campaigns are more than just boosting posts on LinkedIn, Facebook, Twitter, or Instagram. By leveraging: Video content (e.g.,

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Media Pharma Networking Education 52

Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

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Prescription Medicine Sales Safety 59

World of DTC Marketing

MARCH 23, 2021

The media, rather than focus on the real driver of high healthcare costs, loves to point the finger at big pharma. About 40 percent of drugs fail in preliminary Phase I studies, which assess a drug’s safety in humans and typically cost just $25 million a drug. The drug industry has had a large target on its back for a long time.

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Distribution Prescription FDA Pharma 187

Contrarian Sales Techniques

NOVEMBER 18, 2024

Have you ever gone to a pharmacy with a prescription, only to find out the medicine isn’t in stock? For those of us in pharma sales, this dynamic is especially important. When it comes to medication, safety is everything – so stick to trusted sources and don’t take unnecessary risks. It’s a bit of a letdown, right?

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pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. It has already decided to pursue a spin-off of generic drugmaker Sandoz.

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Pharma Marketing Network

APRIL 10, 2025

What makes a pharma brand stand out in todays noisy, regulated digital space? Digital transformation in pharma is accelerating. Pharma marketers should develop audience segmentation models that consider condition, stage of diagnosis, content preferences, and device usage.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

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Marketing Key account management Pharma Healthcare 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The process of approval was simple: once the data showed the efficacy, safety and reliability to the regulatory agencies, the drug was approved. Pharma and bio-tech companies need to adopt more innovative market access tactics to succeed.

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Marketing Key account management Pharma Healthcare 91

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.” Takeaways from ISPE’s GAMP 5 Second Edition update.

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Pharma Marketing Network

FEBRUARY 19, 2025

With real-time bidding (RTB) , pharma marketers can place highly targeted ads in milliseconds, reaching healthcare professionals (HCPs) and patients at the right moment. But as powerful as RTB is, pharma brands must navigate strict regulatory challenges to ensure compliance with FDA and GDPR guidelines.

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Pharma Marketing FDA Healthcare 52

PM360

FEBRUARY 8, 2024

Saatchi & Saatchi Wellness and TOM (Tikkun Olam Makers) The Prescription Paper Pill Bottle An innovative alternative to plastic, the Prescription Paper Pill Bottle is 100% compostable with no artificial glue and no toxic dye. It’s open-source design meets FDA requirements for safety and protection.

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Prescription Pharma Engineering Safety 52

PM360

NOVEMBER 29, 2022

Drug labels hold value for life sciences companies because they are rich, extensive documents that can be used across labeling, regulatory, safety, and medical affairs. Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S.

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Food and Drug Administration Competition Safety Pharmacology 98

PM360

AUGUST 9, 2022

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. Pharma Manufacturer Solutions. Vincent Keunen.

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Pharmaceutical Technology has listed the top speciality pharmacies in pharma based on its intel, insights, and decades of experience in the sector. Patient monitoring for safety and efficacy. Prescription refill and renewal. Patient monitoring for safety and efficacy. Prescription refill and renewal.

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Specialization Leads Pharma Side effects 45

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

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European Pharmaceutical Review

JANUARY 25, 2024

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records.

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Healthcare Healthcare Safety Electronics 98

pharmaphorum

SEPTEMBER 6, 2022

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. Abbie Lennox, global chief regulatory, medical, safety and compliance officer for the organisation’s consumer health division, said she hoped it will “spark a conversation” around the need to promote science-led self-care. “We

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Healthcare Healthcare Safety Medical 92

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction Pharma marketing is changing, and pay-per-click advertising (PPC) is leading the charge. With digital engagement becoming the primary way to reach healthcare professionals (HCPs) and patients , pharma brands can no longer rely solely on traditional advertising. best migraine treatment or new diabetes medication).

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pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

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Quantified

JUNE 28, 2022

For Pharma, the pandemic touched and disrupted every part of the business and created a unique challenge for the field force. On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. 6 Steps to Improving Pharma Sales.

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Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition. The Cost-Saving Alternative: What are Biosimilars?

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PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Yet, pharma companies spend more than $5 billion on patient support programs every year, and only 3% of patients are using them.

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Medical Patients Electronics Healthcare 105

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Another example is the case of Purdue Pharma and the opioid crisis.

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PM360

SEPTEMBER 21, 2023

Under the pathway, manufacturers can use safety and efficacy data from existing products in their applications for their own products. This product would be a more potent prescription version than the OTCs, Casberg notes. This pathway is being used to produce more naloxone products, which reverse opioid overdoses.

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Pharma Leaders

JUNE 21, 2023

It also includes safety data from 50 patients including six patients followed for six or more years. A Prescription Drug User Fee Act (PDUFA) goal date of 20 December this year has been assigned by the agency. It is claimed to be the longest follow-up of any gene therapy programme for SCD.

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Food and Drug Administration FDA Prescription Food 52

Clarivate

MARCH 17, 2022

How feasible is it to establish a drug’s safety for use in a population that may be unwilling or unable to participate in clinical trials? The health of pregnant people and their fetuses can be compromised if the dose/dosing regimen, safety, and efficacy of treatments used during pregnancy are not established.

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Food and Drug Administration Safety FDA Ethics 10

Pharmaceutical Technology

JANUARY 31, 2023

FDA director Robert Califf gave his prognosis for the pharma industry at this year’s JP Morgan Healthcare Conference in San Francisco over January 9–12. That leaves three years for pharma companies to prepare. Nonetheless, Cailiff expressed optimism about US innovation and adaptability in the face of these changes.

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Pharmaceutical Technology

OCTOBER 25, 2022

More FDC products flowing into pharma pipelines. Improved convenience and safety. Replacing two or three pills with a single FDC drug product also translates into less time spent filling (and refilling) prescriptions. With an FDC product, physician offices also have fewer prescriptions and renewals to process.

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Manufacturing Physicians Prescription Pharmaceutical 52

Contrarian Sales Techniques

NOVEMBER 18, 2024

With platforms like Esyms and DoctorOnCall leading the way, Malaysians can now order prescription and over-the-counter medications online, and have them delivered directly to their homes. It’s all about convenience, safety, and accessibility, especially for those who may not have easy access to physical pharmacies. The Bottom Line?

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Medicine Pharma sales reps Safety Healthcare 40

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S. 1 References: 1.

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Education Medical Patients Media 89

Copyright Clearance Center

DECEMBER 10, 2024

By standardizing the terminology used to describe substances, the Alliances IDMP Ontology will aid compliance, and enable safer cross-border prescriptions. He highlighted how collaborations on harmonizing data standards have improved regulatory review practices and enabled predictive models to enhance drug safety.

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Patients Prescription FDA Safety 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. With 27.5% Providers therefore could find their buy and bill operations are in the red.

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pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

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