World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. This is a great time for people who want to be the change they want to see to work in pharma.

Pharma 223

Pharma Doctors Media Marketing 223

Pharma Marketing Network

MARCH 13, 2025

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives.

Pharma 59

Pharma Physicians Education Media 59

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

Doctors 286

Doctors Physicians Pharma Rep Pharma reps 286

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

SEPTEMBER 6, 2021

SUMMARY: Those working in pharma know that ageism exists, especially in the sales force. Pharma has been purging older employees for some time, and when you reach the magic age of 50+, you’re going to be pushed to take “early retirement.” She hired an attorney and is now in litigation with the top 10 pharma companies.

Pharma 219

Pharma Sales Physicians Education 219

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.

Physicians 109

Physicians Pharma Education Pharma Rep 109

World of DTC Marketing

OCTOBER 20, 2020

“It’s troubling, to say the least, and I can’t recommend any vaccine to a patient until I know a hell of a lot more,” said one physician I talked to. Pharma is betting that, when a vaccination is approved, people will rush to get it but without widespread vaccinations, the vaccine is pretty useless.

Pharma 214

Pharma Government Physicians Safety 214

World of DTC Marketing

DECEMBER 22, 2020

So should pharma be in the app business? If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue. Should pharma, for example, collect data on users and how much should they collect and for what purpose? Mood trackers.

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Influencers have already been talking about pharma. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” The post Influencer marketing in pharma. bil­lion in 2021. .”

Marketing 192

Marketing Pharma Side effects Media 192

Pharma Marketing Network

MARCH 12, 2025

Unlike consumer brands that can use aggressive bidding strategies on high-volume keywords, pharma ads must navigate strict regulatory guidelines. For an in-depth look at how pharma companies succeed in digital advertising, visit Pharma Marketing Network. Understanding Pharma-Specific PPC Challenges 1.

Marketing 59

Marketing Pharma Prescription Competition 59

World of DTC Marketing

APRIL 5, 2022

What is the definition of a successful pharma product launch? Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Work with vendors to submit quantitative metrics proposals, like reaching a certain percentage of your targeted physicians.

Pharma 196

Pharma Marketing Doctors Physicians 196

World of DTC Marketing

FEBRUARY 3, 2021

SUMMARY: The biggest threat to the pharma industry isn’t the coming tsunami of healthcare changes. The content was sponsored by the brand but was written by leading cancer physicians with titles like “how to manage your cancer therapies” and “what to tell your Oncologist.” Brand awareness skyrocketed.

Pharma 187

Pharma Patients Management Prescription 187

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

Pharma 180

Pharma Side effects FDA Marketing 180

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Trust in pharma did not decline, but they don’t want to be told about the data via charts; they want the ability to read the data for themselves and talk to other HCPs about the data and drug.

Marketing 218

Marketing Pharma Insurance Medical 218

World of DTC Marketing

AUGUST 30, 2022

So why is pharma wasting so much money? Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. The question then becomes, “why are pharma brands still using them?” Research has shown that only 35% of digital display ads received views.

Physicians 270

Physicians Marketing Pharma Insurance 270

World of DTC Marketing

JANUARY 14, 2021

Digital pharma marketers have to “sell” the organization on the promise of digital marketing, but they also need to communicate that along with successes, there could be many failures. To master digital marketing, pharma needs to be prepared to fail. After the detail, the physician rated the interaction as “excellent.”

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

MARCH 27, 2025

What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.

Media 52

Media Pharma Education Marketing 52

World of DTC Marketing

NOVEMBER 9, 2021

SUMMARY: Quantitative and qualitative data was gained through surveys with EPG Health’s multi-stakeholder databases (HCP, pharma, and service providers) and interviews conducted with pharma execs by Impatient Health. Key Findings 1 : HCPS ARE IN CONTROL AND PHARMA KNOWS IT. Pharma must level up the value they deliver.

Pharma 231

Pharma Medical Education Media 231

MedCity News

AUGUST 22, 2024

By integrating digitization and machine learning, there is an opportunity to deliver personalized care to all patients and scale precision dosing with minimal physician involvement, maximizing the effectiveness and accessibility of these drugs. The post Side Effects are Limiting GLP-1 Drug Efficacy: How Can Personalization Offer a Solution?

Side effects 300

Side effects Physicians Patients Medicine 300

World of DTC Marketing

DECEMBER 15, 2020

For them to be able to use it for virtual video visits with physicians is a fringe benefit that can drive substantial growth in the video visit market. Pharma’s content needs to focus on helping patients rather than selling them. Pharma’s content needs to focus on helping patients rather than selling them.

Doctors 309

Doctors Physicians Patients Pharma 309

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

Marketing 52

Marketing Pharma Medical Ethics 52

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

Pharma 180

Pharma Media Healthcare Healthcare 180

Pharma Marketing Network

MARCH 24, 2025

This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Pharma marketers need to consider their audiences not just as prescribers and patients, but as digital users with evolving expectations.

Marketing 52

Marketing Pharma Media Networking 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180

Pharma Digital Media Marketing Pharma Rep 180

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely.

Pharma 235

Pharma Physicians Pharma Rep Pharma reps 235

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement.

Pharma 52

Pharma Marketing Prescription Education 52

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. The question that has to be asked is how will physicians respond to this drug if approved?

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

Pharma Marketing Network

MARCH 5, 2025

But heres the challenge pharma PPC isnt like other industries. So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The Power of Paid Search in Pharma Instant Visibility: Organic SEO takes time. Thats where PPC advertising strategies come into play.

Pharma 52

Pharma Networking Medical Healthcare 52

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Pharma 212

Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

Pharma 52

Pharma Marketing Networking Healthcare 52

World of DTC Marketing

MARCH 3, 2022

So let’s look at some of the top insights from the report, along with my snide comments: Consumers turn to pharma sites for reliable information: In the age of empowered consumers, access to reliable healthcare information has never been more demand. Most say pharma websites don’t meet their needs.

Pharma 143

Pharma Doctors Physicians Medical 143

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. AI may predict the questions patients and physicians have about a drug or its side effects. For pharma salespeople, AI can quickly identify which physicians will be receptive to new drug information and which ones won’t.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Where does pharma fit in?

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

Fierce Pharma

OCTOBER 5, 2023

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. |

Marketing 198

Marketing Physicians Pharma Healthcare 198

Fierce Pharma

JUNE 14, 2024

Each June, the American Society of Clinical Oncology (ASCO) hosts a conference that gathers physicians, researchers and the cancer community to share their latest research on treatments, technologi | In this week's episode of "The Top Line," journalists from Fierce Biotech and Fierce Pharma discuss the most talked-about data drops at (..)

Physicians 189

Physicians Pharma 189

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. But heres the challenge: strict industry regulations make social media advertising tricky for pharma marketers.

Media 52

Media Pharma Education Networking 52

InCrowd

MARCH 27, 2023

A Follow-Up In 2021 an InCrowd study healthcare professionals (HCPs) believed a hybrid approach to pharma communication would dominate post pandemic. The post The Changing Dynamic between Pharma & Healthcare Professionals appeared first on InCrowd. 2 years later, with increases in digital communications do the findings hold?

Healthcare 130

Healthcare Healthcare Pharma Physicians 130