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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Let’s explore the top strategies pharma marketers can adopt to thrive. Understanding the Pharma Market Landscape To succeed, you need to understand the shifting dynamics of healthcare marketing. They are key decision-makers influencing prescription trends. But how do you stand out in a crowded market? Building trust is vital.

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. Welcome to the world where sales training isn't just a formality. That’s right.

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How to Get into Pharmaceutical Sales

Rep-Lite

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Sales experience is highly valued.

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Exploring Pharmaceutical Sales Reps Salaries: A Deep Dive

Rep-Lite

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. Experience and Expertise Experience in the pharmaceutical sales industry often correlates with a higher rep salary.

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Why Your Pharmacist Might Know the Best Option for You

Contrarian Sales Techniques

Have you ever gone to a pharmacy with a prescription, only to find out the medicine isn’t in stock? For those of us in pharma sales, this dynamic is especially important. Disclaimer: This post is just me sharing my own thoughts and experiences from working in the pharmaceutical sales industry.

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Pharma sector reels as UK Government doubles VPAS payback rate on NHS drugs

Pharmaceutical Technology

on National Health Service (NHS) sales of branded medicines in 2023, almost double that of the previous year, has sent shock waves through the pharma industry. During 2019–21, when sales being close to predicted levels resulted in single-digit payback rates, the scheme was relatively popular with the pharma sector.

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The Top-Performing OTC and Rx Pharma Ads Generated 56 Million Searches in 2022

PM360

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

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