World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. Best of all are patients in the US, where prices are highest, and with chronic conditions requiring repeat prescriptions.

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Contrarian Sales Techniques

FEBRUARY 29, 2024

In this blog post, I’d like to go deeper into that world, and not just finding an entry-level position in a Pharma company. Let’s look at the exciting possibilities, essential skills, and valuable resources that can prepare you for success with the entry-level pharmaceutical sales. This could include therapeutic areas (e.g.,

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical research and development: what do we get for all that money? Industry-sponsored clinical research: a broken system. Powerful medicines: the benefits, risks, and costs of prescription drugs. The post The Dark Side of the Pharmaceutical Industry: Are Treatments Being Blocked for Profit? Fugh-Berman, A.

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World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Even though prescription drug costs are only $.11 More new drugs are being developed by smaller biotechs who big pharma companies are acquiring as their drug candidates move through clinical trials. It is coming a lot faster now, and pharma has to be ready.

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World of DTC Marketing

NOVEMBER 3, 2021

It’s a collection of measures meant to bring down prices slowly and on targeted drugs, and pharma is already complaining. Big Pharma remains the cash king. 12 of the 16 most profitable companies in Q2 were pharmaceutical firms. SUMMARY: The new, proposed, drug legislation is a first step rather than a sweeping change.

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pharmaphorum

AUGUST 5, 2022

In addition to the climate provisions, however, the bill has a significant effect on prescription drug prices, and according to reports neither Manchin nor Sinema is objecting to these provisions, which are similar but not identical to the ones in the Build Back Better plan which previously passed in the House of Representatives.

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