PM360

MAY 15, 2023

After a developmental day of shadowing a pharma sales rep, the fire was lite and she joined the sales team never looking back, ultimately landing her a role at ConnectiveRx in 2010. Laura is not shy about sharing her cancer experience. Laura has educated the new ConnectiveRx employees on the “real” patient journey.

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Sales Pharma sales reps Prescription Recruitment 94

PM360

JANUARY 24, 2025

An Identity Crisis in Pharmaceutical Sales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? Weve seen this in recent ZS research, which points to what were calling an identity crisis in sales. But sales reps remain the No.

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Sales Pharma sales reps Patients Prescription 52

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Challenge 1: Limited set of marketing and sales tools. The Strategic Importance and Persistence of the Pharma Sales Rep.

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Sales Pharma Pharma sales reps Medicine 52

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

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Physicians Pharma Pharma reps Pharma Rep 105

Pharmaceutical Representative Training

DECEMBER 28, 2021

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. Further, this system can also measure if a patient fills and purchases a prescription – a large draw to the use of this system.

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Marketing Food and Drug Administration Pharma Doctors 52

Contrarian Sales Techniques

NOVEMBER 19, 2024

OTC medications are drugs you can buy without a prescription. For pharma sales in Malaysia, OTC medications represent a unique market segment. Unlike prescription drugs, the success of OTC products often depends on how well they’re marketed to consumers and trusted by pharmacists. What Are OTC Medications?

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Doctors Pharma sales reps Retail Pharma reps 40

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. BlueNovius.

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Physicians Media Pharma sales reps Electronics 52