World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Of the 75% of physicians who preferred in-person visits from Medtech representatives prior to Covid-19, 47% now prefer virtual exchanges or less-frequent visits. no pharmaceutical reps).

Pharma sales reps 173

Pharma sales reps Marketing Pharma Sales 173

PM360

OCTOBER 28, 2022

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

Key account management 117

Key account management Pharma Management Manufacturing 117

Pharmaceutical Representative Training

JANUARY 8, 2025

Pharmacology Knowledge in Action: Real-World Scenarios for Sales Rep Success In a hypothetical scenario, a pharmaceutical sales rep is discussing a new drug with a physician. Due to limited knowledge of pharmacology, the sales rep failed to properly communicate and was unable to address the physicians concerns.

Pharmacology 52

Pharmacology Pharma sales reps Sales Pharma 52

Pharma Marketing Network

OCTOBER 13, 2020

Below is a Q&A with Mark Bard, Co-Founder of The DHC Group, who offers his insights on the challenges COVID-19 has brought to pharma, as well as what innovation is taking place due to this full shift to digital and what lies ahead in the future. How does the situation impact pharma? Does that mean they have no access?

Physicians 105

Physicians Pharma Consulting Pharma Rep 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Pharmaceutical Representative Training

JANUARY 11, 2021

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Pharmaceutical Representative Training

OCTOBER 20, 2021

Pharmaceutical sales reps play a vital role in the supply chain of healthcare products, and they act as a strong link between final consumers and suppliers. Considering the lucrative nature of pharmaceutical sales, embarking on an online pharmaceutical sales training program is worth it. Read on to learn more.

Pharma sales certification 52

Pharma sales certification Sales Pharma Pharma sales reps 52