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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma. Digital marketing is becoming a valuable tool.

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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. How Drug Access Programs Shape My Role As a pharma rep, I’ve seen the real, transformative impact of these programs. What Are Drug Access Programs?

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

How A Pharma Sales Rep Can Contribute to Society One way that pharma sales reps can contribute to society is by ensuring that healthcare providers are informed about the latest advances in treatments and therapies. This can have a significant impact on patient outcomes and overall public health.

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The Imperative for KAM in Pharma

PM360

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

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Mastering Pharmacology: A Game-Changer for Pharma Sales Reps Communicating with HCPs

Pharmaceutical Representative Training

ACMA offers two accredited certification programs that prepare representatives with knowledge of the pharma industry, the drug development process, healthcare economics and, most importantly, pharmacology. A Guide to Pharmaceutical Sales Jobs: Salary, Resume, and Skills. Pharma Sales. Pharma Sales Training.

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Pharma Sales in Malaysia: Making the Most of ‘Lucky’ Market Breaks

Contrarian Sales Techniques

In the fast-paced world of pharma sales in Malaysia, opportunities can come when you least expect them. For pharma sales reps, this is a chance to introduce your product as an alternative, often with little resistance from healthcare providers. One such golden moment? When your competitors face stock shortages.

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Pharma Sales in Malaysia: Why Rural Clinics Stick to Established Brands

Contrarian Sales Techniques

I know that most of you have never worked in pharma sales in Malaysia. For us in pharma sales, it’s about showing how our products can match – or even exceed – those expectations while maintaining affordability. I’d like you all to know that rural clinics often lean towards established brands.

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