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The Imperative for KAM in Pharma

PM360

Two of ZS’ major studies suggest that the trend towards more advanced KAM strategies and capabilities will continue to accelerate for pharma manufacturers. Furthermore, these studies demonstrate how KAM must be treated not simply as a role or as a sales or market access initiative, but as an organization-wide business strategy.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

Pharma 52
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Resume Writing and Editing Tips for Pharma Sales Professionals

Pharmaceutical Representative Training

Currently seeking a pharma sales role with a growing company. That will absolutely show you’ve gone above and beyond and are committed to the pharma sales rep career. Or if you are field-based, such as a pharma sales representative, an employer will want to know what territory you are a potential fit for.

Sales 52
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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

Sales 52
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Knowing Something About Your Customer Worth More Than Knowing Everything About Your Product

Contrarian Sales Techniques

When you understand your customer, you're able to tailor your sales pitch to their specific needs and show them how your product or service can help them. I completely agree with the statement that knowing something about your customer is worth more than knowing everything about your product.

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Successful Selling Is All About Building Relationships

Contrarian Sales Techniques

In today's marketplace, consumers are inundated with options and are bombarded with sales pitches left and right. The ability to connect with your customers and earn their trust is the key to closing more deals and building a successful sales career.

Sales 52