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Trends in Virtual Collaboration

Impetus Digital

Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. The new way to engage KOLs at conferences: virtual Ambassador programs To start off the top-5, let’s take a look at how Pharma is shifting the way they engage key opinion leaders (KOLs) at medical congresses and conferences.

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MEDICAL ADHERENCE – Tapping Into Provider-Patient Bonds

PM360

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). They point to an unmissable opportunity for pharmaceutical manufacturers and their media partners to create impact where it matters most—at time of prescribing.

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