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Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s. no pharmaceutical reps).

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

It’s a reality for many of us in pharma sales in Malaysia. In 2023, the Ministry of Health reported that over 1,600 websites selling illegal pharmaceutical products were blocked, highlighting the scale of the issue. Why This Hits Close to Home for Pharma Reps As someone in pharma sales, this problem feels personal.

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How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

What is a pharmaceutical sales representative? Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Pharmaceutical Sales: Why Your Strategy Needs to Change

Spotio

Pharmaceutical sales have changed. A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. None of this means that pharmaceutical sales are dead.

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Portfolio Selling in Pharmaceuticals: A Malaysian Perspective

Contrarian Sales Techniques

Selling pharmaceuticals isn’t just about pushing a single product anymore. Instead of focusing on one product at a time, this approach helps pharma reps present a range of options that work together. What Makes Portfolio Selling a Win for Reps When you’re a pharma rep, selling a portfolio does more than boost sales numbers.

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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? So both MSLs and sales reps should be on their “A” game at all times! And how are they different, you may ask?

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Pharmaceutical Sales Training: Mastering the Art of Modern Pharma Sales

Contrarian Sales Techniques

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? In the complex world of pharmaceuticals, it’s not just what you sell, but how you sell it. It's the secret sauce to thriving in the pharma industry. That’s right.